Hooker Furniture selects Microsoft Dynamics AX ERP & Sunrise Technologies

Jan 19, 2011

January 19, 2011

Sunrise Technologies, Inc. announces that Hooker Furniture (NASDAQ-GS:HOFT) has chosen the Microsoft Dynamics AX ERP solution and Sunrise Technologies as their implementation partner. Hooker Furniture was looking for an integrated, modern solution that would allow them to run a consolidated platform for multiple operating divisions, while allowing each division to maintain its unique competitive advantages.

Headquartered in Martinsville, Va. since 1924, Hooker Furniture is one of the nation’s largest publicly-traded furniture companies and known as an industry leader in product innovation and functionality. Hooker is a leading resource for home entertainment, home office, accent, dining and bedroom furniture in the medium to upper medium price points. In recent years, the company entered the residential seating market with the acquisitions of Hickory, N.C.-based Bradington-Young, a specialist in upscale leather furniture, and Bedford, Va.-based Sam Moore Furniture, specializing in upscale occasional chairs and seating with an emphasis on cover-to-frame customization.

Active in its local communities and in the furniture industry, Hooker is committed to community and industry citizenship as well as environmental stewardship. Recently, the American Home Furnishings Alliance granted all 11 U.S. facilities operated by Hooker Furniture certification in a voluntary environmental best practices program called EFEC (Enhancing Furniture’s Environmental Culture).

Hooker Furniture chose Sunrise because of their industry expertise in furniture, their deep knowledge of the Microsoft Dynamics AX product, solid project management skills within the Sunrise consulting base, and their close relationship with Microsoft. In addition to their strong industry experience in the furniture industry, Sunrise Technologies offered their Sunrise Advanced Warehouse Management solution to meet the requirements of Hooker’s US distribution facilities. Hooker maintains multiple warehouse locations in Virginia and Asia, totaling approximately 1.5M square feet.

“We are extremely honored to be selected by Hooker Furniture,” said John Pence, president of Sunrise Technologies. “We feel Hooker Furniture is a great fit for Microsoft Dynamics AX, and with our focus on the furniture and distribution industries, a great fit for Sunrise as well.”

About Sunrise Technologies
Sunrise Technologies, a leading Microsoft Partner, was founded in 1994 as a consulting services company. Sunrise Technologies sells, implements, and supports the Microsoft Dynamics AX ERP system and is a member of the elite top 1% of Microsoft Dynamics partners, Microsoft Dynamics Inner Circle. Sunrise Technologies is a global company with its corporate headquarters in the Piedmont Triad Research Park of Winston-Salem, North Carolina. Sunrise has regional offices in Dallas, Texas, Los Angeles, California, and Xi’an, China. For more information about Sunrise Technologies, visit www.sunriseconsult.com or call Sunrise Technologies at 336-722-6741.