5.11 Tactical

Outdoor and tactical apparel, footwear, and accessories brand tackles global challenges with Microsoft Dynamics 365 and Sunrise

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"If we wanted to grow and become a global iconic brand, we had to change our ERP"

Hear from 5.11 stakeholders about why they selected Dynamics 365 and Sunrise, how the project went, and how the solution has opened up possibilities for its retail and supply chain operations both today and for the future.

5.11 Tactical was founded in the late 1960s by master rock climber Royal Robbins as an offshoot of his existing boot and clothing company. Today 5.11 offers far more than just climbing gear including apparel, outerwear, footwear, eyewear, and a wide variety of outdoor and tactical accessories. Its products are popular with first responders and law enforcement as well as civilians. 5.11’s extensive product range can be found on its website and in 5.11 retail stores. Additionally, 5.11 gear can also be found in licensed retail locations all over the world.

CUSTOMER PROFILE

Customer: 5.11 Tactical

Industry: Retail, eCommerce, Apparel

Regions: United States, Europe, Asia, Australia

Products and services:
Dynamics 365 Finance
Dynamics 365 Supply Chain Management
Dynamics 365 Commerce
Dynamics 365 Sales
Dynamics 365 Customer Service
Sunrise 365 Supply Chain and Retail Solution
Power BI
Azure Datalake

SITUATION

Restricted by legacy systems, leaders at 5.11 Tactical began searching for a scalable enterprise ERP platform. As a growing, global brand, 5.11 Tactical needed to unify its systems and inventory to keep orders flowing through its 400,000-square foot warehouse to retail stores, its website, and distributors.

SOLUTION

Sunrise Technologies deployed Microsoft Dynamics 365 Finance and Supply Chain Management under a single instance to help 5.11 Tactical achieve its digital transformation goals:

  • Eliminating the challenges of multiple, fragmented legacy systems, effectively reducing errors
  • Providing a timely, accurate picture of global operations with a complete audit trail and full visibility
  • Increasing productivity as a result of time saved from simplified transactions and automated updates
  • Driving efficiencies and cost savings by optimizing transactions with affiliate and subsidiary companies

OUTCOME

Since going live on the new cloud platform, 5.11 Tactical has transformed its operations and seen significant improvement across nearly every aspect of the business:

  • Greater efficiency with one global system to support growth into new markets, channels, and product lines
  • Increased visibility of global inventory availability across e-Commerce, warehouse, and retail
  • Enhanced accuracy with integrated processes between operations and financials with real-time reporting
  • Intelligent decision making with demand driven supply chain planning
  • Actionable insights with timely, comprehensive, and intuitive business intelligence
  • Increased standardization across legal entities to promote global growth

As an implementation partner, Sunrise Technologies stood out from the pack, with a reputation for delivering on-time and on-budget ERP implementations. Plus, no other partner could come close to Sunrise’s level of experience in the apparel industry. Finally, Sunrise’s exclusive Sunrise 365® add-on solutions, like the Sunrise 365 Quick Start project management toolkit and the Sunrise 365 Supply Chain Solution sealed the deal. 

“There was no question when we selected Dynamics 365. Global supply chain, finance, omnichannel functionality — it was all right there out of the box. Selecting Sunrise was just as easy. We really liked their structured implementation approach and were completely confident in their ability to deliver on-time and on-budget.”

Kevin Sonney, Vice President of Global Technology, 5.11 Tactical