Fueling growth at L&M Fleet Supply

Farm and fleet retailer modernizes operations with Dynamics 365

Microsoft Story

From its humble beginnings in a 30’ x 60’ wooden building, L&M Fleet Supply began with a simple philosophy: offer quality products for outdoor adventures and projects at discount prices, backed by excellent customer service. Today, the company has grown into a regional retailer with 13 stores and a central distribution center serving communities across Minnesota, Wisconsin, and Michigan.

CUSTOMER PROFILE

Customer: L&M Fleet Supply

Industry: Retail

Region: United States

Products and services: Dynamics 365 Supply Chain, Dynamics 365 Commerce, Dynamics 365 Finance, Power Automate, Power Apps

SITUATION

As L&M Fleet Supply grew, so did the complexity of its operations. The company’s legacy AS400 platform and patchwork of disconnected tools and outdated processes created friction that slowed decision-making and limited scalability. Key operational challenges included:

  • Siloed tools like Google Sheets and Slack made collaboration difficult
  • Store-level inventory planning was based on guesswork and outdated reports
  • Legacy systems lacked modern reporting and integration capabilities
  • Business growth demanded a scalable, centralized platform

SOLUTION

To address these limitations, L&M partnered with Sunrise Technologies to implement Microsoft Dynamics 365 and the Power Platform. The goal was to modernize its back-end systems, unify its retail operations, and create room for future innovation. The solution included:

  • Invoice automation in Dynamics 365 Finance saves 30 hours/week
  • SK Global Treasury Automation manages reconciliations across 25 bank accounts
  • Power Automate and Power Apps digitize workflows like high-value product walkthroughs
  • Dynamics 365 Commerce delivers a modern, intuitive POS system
  • Customer Insights in Commerce provides a real-time, unified shopper view
  • Buyers can bulk edit and re-import product data seamlessly

OUTCOME

The benefits of the transformation were both immediate and far-reaching. From operational efficiency to customer experience and employee training, the business saw improvements across the board. Key outcomes included:

  • Reduced store closing process from 6 hours to 20 minutes
  • Financial statement turnaround cut from 60 days to 10 (83% faster)
  • Training time reduced by 80% thanks to touch-friendly POS UI
  • Laid the groundwork for e-commerce, loyalty programs, and vendor collaboration
  • Dynamics 365 delivered long-term value and scalability with help from Sunrise

“The seamless integration across Microsoft tools gave us the clarity and consistency we needed to manage the scale of change we were driving…the ability to track, revisit, and align was essential.”

Dave Cowan, Executive Vice President, Strategy, L&M Fleet Supply