Licensed sports apparel retailer and manufacturer relies on Dynamics 365 Finance to support its acquisition strategy

This company is a global leader in licensed sports merchandise, offering a vast range of officially licensed apparel, accessories, and collectibles for fans of major sports leagues like the NFL, NBA, MLB, NHL, NCAA, and more. It caters to sports enthusiasts by providing jerseys, hats, memorabilia, and home décor. The company operates online and through various retail partnerships, enabling customers to support their favorite teams and athletes through high-quality, authentic merchandise.

As the company experienced rapid growth, the demand for robust internal controls and adaptable processes became urgent. Compliance with regulatory standards while accommodating expansion was paramount. In response, Dynamics 365 emerged as the solution of choice to revolutionize the company's finance and accounting operations. This strategic decision not only addressed immediate needs but also laid a solid groundwork for sustained scalability and efficiency, and future acquisitions.

Sunrise implemented Dynamics 365 Finance, starting with the company’s US headquarters with further deployments at its UK and Japan divisions. A complex project, highlights included integrations with more than a dozen systems, critical data migrations, process documentation and re-engineering, user training, and bringing eCommerce orders and payments, wholesale, dropship purchase orders, and EDI invoices into Dynamics 365.

Today the company is live on Dynamics 365 Finance and continues to rely on the system to support its acquisition strategy. Throughout the company’s past several years of growth, team members credit Dynamics, Sunrise and its methodology for allowing for rapid decision-making at a detailed and high level, making it easy to incorporate future acquisitions into the new system.