Forrester: The Digital Commerce Imperative

Seventy-six percent of retail and CPG decision-makers agree that improving digital commerce capabilities is their most urgent business priority. Yet for many organizations running on legacy or disparate systems, this goal is far out of reach. Microsoft commissioned Forrester to evaluate how retail and CPG companies are approaching digital commerce improvements today. In this thought leadership report, read key insights about the state of the retail and CPG industries in a post-pandemic world, and how technology leaders plan to invest to make true unified commerce a reality, such as:

  • Uniting data across disparate systems to create a single source of truth
  • Increasing resiliency in the supply chain
  • Securing businesses against cyber attacks
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