AI for retail: How AI agents can support your frontline and HQ workers

AI Agents for retail see how AI Agents can support your store and frontline teams

In this presentation, Sunrise and Microsoft team members discuss how AI agents can help store employees get better and more consistent information around inventory, orders, pricing, and other day-to-day questions, while also automating parts of retail and customer service operations. The webinar focuses on practical uses for AI inside the Microsoft ecosystem, with examples that show how retailers can improve speed, consistency, and productivity for both store and headquarters teams.

Introducing Commerce Companion

Sunrise built Commerce Companion to support frontline retail employees with the kinds of questions that come up constantly in stores. Rather than forcing associates to search through multiple systems or interrupt coworkers for help, Commerce Companion brings together a collection of intelligent agents that can respond in natural language with information pulled from Dynamics 365 and internal knowledge sources.

The goal is straightforward: help employees get fast, accurate answers in the flow of work. Commerce Companion can answer questions like the price of an item, a customer’s purchase history, available inventory, or when the next transfer order is expected. It can also surface internal procedures and store documentation, giving employees another channel for training, onboarding, and daily decision-making.

Because Commerce Companion is built on an orchestration model, each subagent has a clear purpose and connects to the right data source for the task at hand. When deployed with Copilot Studio, it can be delivered directly in Microsoft Teams, which makes it easier for employees to access without changing how they already work.

Customer Stories: AI Agents in Action

Jaipur Living and Ordie

One Sunrise customer who is seeing success with AI Agents is Jaipur Living, a designer and distributor of hand-knotted rugs that sells across eCommerce, retail, wholesale, and B2B channels. After completing its initial Dynamics 365 Finance and Supply Chain Management project, Jaipur Living looked for new ways to build on its Microsoft investment and improve customer service operations.

The result was a sales order agent the team nicknamed Ordie. Ordie helps answer common order-related questions such as order status, tracking information, order holds, cancellations, and open amounts. Instead of relying on customer service teams to respond manually to every request, sales reps can use Ordie in Microsoft Teams to get quick answers while they are on the go or preparing for customer conversations.

According to the Jaipur Living team, one of the biggest benefits is speed. Order-status questions can take up a large share of customer service time, and Ordie gives team members direct access to real-time Dynamics 365 data from a mobile-friendly interface. The company also highlighted how quickly the solution was implemented and how easy it has been to refine based on feedback. That combination of faster answers, easier access to data, and quicker iteration is exactly what many retailers are looking for as they explore AI agents.

Licensed Sports Apparel Company

The second customer story focused on a global licensed sports apparel company that has continued to expand its Microsoft footprint as its business has grown. In this case, the organization deployed agentic solutions to support finance and accounts payable teams.

One solution was an Invoice Capture agent designed to step in when invoice processing errors occur. Instead of making AP staff investigate every issue manually, the agent interprets the error, researches the problem, gathers vendor details from Dynamics 365, and drafts outreach to request a corrected invoice. The draft can then be reviewed and refined by the AP team before it is sent.

The company also implemented a multi-agent accounts payable assistant that helps answer common vendor and invoice questions. Each subagent has a specific responsibility, and together they provide real-time responses on invoice status, pending invoices, vendor contacts, and more. One especially useful feature is a Deep Link agent that gives employees a direct URL to the relevant Dynamics 365 record, cutting down on clicks and search time.

These examples show that AI agents are not limited to customer-facing retail scenarios. They can also improve the efficiency of back-office teams by reducing manual work, speeding up routine processes, and keeping employees focused on higher-value tasks.

Recommendations for Getting Started with AI Agents

Here are four practical recommendations for organizations that want to build a stronger foundation for AI:

Build an accessible data foundation

Clean, structured, and accessible data is essential. This is often the biggest barrier to entry for organizations interested in AI. When data is well-organized and business processes are already understood inside the system, it becomes much easier to deploy agentic solutions quickly and effectively.

Identify structured, repetitive work

A good place to start is with work that happens every day, follows a predictable pattern, and creates measurable value when improved. These are the types of tasks where AI can make an immediate difference, whether than means saving time, reducing manual errors, or improving response speed.

Identify the right task types

AI is especially useful for summarizing, drafting, and reasoning over existing information. It is less suited for work that depends on rigid calculations, strict compliance logic, or hard-coded rules. In those cases, the best approach is often to keep the calculation or rules-based logic outside the AI layer, then bring the result back for the agent to interpret or explain.

Identify areas where AI can be used without causing harm

Any injection of AI into business processes must be done thoughtfully. Organizations should focus on areas where AI can support employees, reduce friction, and improve workflow without introducing risk. That starts with understanding where people lose time across their day-to-day tools and identifying opportunities to make work easier and more consistent.

Guidance for Deploying your First AI Agent

For organizations preparing to launch their first AI agent, here are four practical tips:

  1. Identify areas of opportunity: Start by looking department by department, or across cross-functional workflows, for repetitive processes with high impact. Once you find them, try to quantify the opportunity so teams can clearly understand why the use case is worth pursuing.
  2. Start small: While it’s tempting to go big with your first AI agent, it’s better to not chase a home run right away. Start with a focused use case, prove the value, gain buy-in, and expand from there. A series of smaller wins can build confidence and momentum across the organization.
  3. Learn and experiment with new tools: Retailers should stay curious and continue learning, but they do not need to rebuild everything every time a new model or tool is released. Technology partners can help guide these decisions. Once a working solution is in place, organizations can revisit and optimize it on a thoughtful cadence rather than constantly replacing it.
  4. Don’t over-solution your AI agent: An AI agent does not need to solve every scenario perfectly to be valuable. A solution that handles 80% of the work and leaves the remaining 20% for human review can still deliver meaningful results. Trying to cover every edge case from the start can slow progress and reduce adoption. The better approach is to keep the end goal in mind, focus on practical impact, and make the solution easy for employees to use in the tools they already rely on.

Get started with Commerce Companion today

Commerce Companion helps you deliver AI-powered customer service and back-office automation at the speed of today’s retail operations.

Get started with AI agents: Automating vendor compliance with the Compliance Agent

Get Started With AI Agents: Automating Vendor Compliance With the Compliance Agent

AI agents in Microsoft Dynamics 365 are transforming how modern organizations manage vendor compliance, one of the most time consuming and risk sensitive operational responsibilities today. As supplier networks expand, the number of certifications, expiration dates, and regulatory requirements that must be tracked continues to grow. However, many teams still rely on spreadsheets, inbox reminders, and manual follow ups. As a result, certifications expire unnoticed, audits become stressful, and valuable time is lost on repetitive administrative work. This is where intelligent automation begins to make a measurable difference.

By combining vendor compliance automationCopilot Studio AI agents, and Dynamics 365 compliance management, organizations can shift from reactive tracking to a proactive, automated, and fully auditable compliance process. One of the most practical and accessible examples of this transformation is the Compliance Agent, an AI powered agent designed to automate vendor certification tracking directly within Microsoft Dynamics 365.

In this article, we explore how the Compliance Agent works, why compliance is an ideal starting point for AI driven automation, and how Sunrise helps organizations successfully implement AI agents using Microsoft Copilot Studio.

Why Vendor Compliance Still Breaks Down Without Automation

Vendor compliance sounds straightforward. A supplier submits a certification. The organization records it. A reminder is sent before it expires. However, in reality, this process breaks down quickly as complexity increases.

Most organizations manage vendor certifications using spreadsheets, shared folders, and calendar alerts. Initially, this approach feels manageable. However, over time, ownership becomes unclear, data becomes outdated, and reminders are missed.

As a result, teams are forced into reactive compliance management. They scramble before audits, chase vendors at the last minute, and manually reconstruct compliance histories.

More importantly, there is little visibility. Without automation, organizations lack a centralized and reliable view of vendor compliance. There is no consistent audit trail, and leadership has limited confidence that compliance tasks are being handled consistently.

Therefore, automating vendor compliance is no longer optional. It is a foundational step toward reducing risk and improving operational efficiency.

What Is the Compliance Agent in Microsoft Copilot Studio

The Compliance Agent is an AI agent built using Microsoft Copilot Studio that automates vendor certification tracking using data stored in Microsoft Dynamics 365.

Instead of relying on manual tracking, the agent continuously monitors certification records, identifies upcoming expiration dates, and initiates the appropriate actions automatically.

Because the Compliance Agent is instruction driven, organizations define exactly how it should behave. This includes which vendors to monitor, which certifications matter, where the data lives in Dynamics 365, and who should receive notifications.

As a result, compliance processes become consistent, transparent, and aligned with internal governance policies.

How the Compliance Agent Automates Vendor Certification Tracking

The automation process begins with configuration.

First, organizations define approved vendors and certification requirements. In most cases, this information already exists in Dynamics 365 Finance, Supply Chain Management, or Business Central.

Next, the Compliance Agent is instructed where to retrieve certification details from within Dynamics 365. This ensures the agent always works with accurate, real time data.

Then, the agent continuously monitors expiration dates in the background.

First, it detects certifications approaching expiration.
Next, it identifies the relevant vendor and certification details.
Finally, it prepares the appropriate follow up actions.

As a result, vendor certification tracking becomes a system driven process rather than a manual responsibility.

Proactive Compliance Reminders Without Manual Effort

One of the most impactful capabilities of the Compliance Agent is proactive reminders.

Organizations can define notification windows such as sixty, thirty, or fifteen days before expiration. These windows align with internal policies and vendor response timelines.

When a certification enters one of these windows, the agent automatically drafts a reminder email. The message includes the vendor name, certification details, expiration date, and clear next steps.

In addition, reminders are sent only to the appropriate stakeholders. This reduces inbox noise while ensuring accountability.

Review, Approve, and Track Every Compliance Action

Automation does not remove human oversight.

Before any reminder is sent, users can review and edit the drafted email from the same interface. Messages can be sent immediately or scheduled for later.

Every action is logged automatically. This creates a full audit trail of notifications sent, responses received, and follow ups due.

As a result, compliance teams are always audit ready, and leadership gains clear visibility into compliance performance.

Why Compliance Is the Ideal First Use Case for AI Agents

When organizations begin exploring AI agents, they often ask where to start. Compliance is one of the strongest entry points.

Compliance tasks are repetitive, rules based, and time sensitive. They rely on structured data that already exists in Dynamics 365. They also carry real business risk when handled inconsistently.

Therefore, automating compliance delivers immediate value without unnecessary complexity.

Once teams experience the reliability and time savings of AI powered compliance automation, they are more confident expanding AI agents into other areas such as procurement, finance approvals, and supplier management.

The Business Impact of AI Powered Vendor Compliance

The benefits of AI powered vendor compliance automation extend well beyond basic efficiency. By automating certification tracking and reminders, organizations create measurable improvements across operations, risk management, and supplier relationships.

Key business benefits include:

  • Significant time savings by eliminating manual tracking, spreadsheet maintenance, and repetitive follow ups
    • Stronger compliance focus as teams shift from chasing documents to improving policies and reducing risk
    • Improved audit readiness with instant access to notification history, certification status, and corrective actions
    • Reduced compliance risk through proactive monitoring of expiration dates and automated reminders
    • Better vendor relationships thanks to clear, timely communication that reduces last minute pressure
    • Greater leadership visibility into compliance status without the need for manual reporting

As a result, compliance becomes a reliable, system driven process rather than a recurring operational burden.

AI Agents Within the Microsoft Dynamics 365 Ecosystem

AI agents deliver the most value when they are embedded directly into core business systems rather than operating as disconnected tools. Within the Microsoft ecosystem, this approach ensures automation remains secure, scalable, and governed.

Key ways AI agents add value within Microsoft Dynamics 365 include:

  • Unified data foundation by operating on trusted data from Dynamics 365 across finance, supply chain, procurement, and vendor management
    • Extended ERP value by using Microsoft Copilot Studio to build AI agents that enhance existing Dynamics 365 workflows instead of replacing them
    • Built in governance and security through role based access, permissions, and compliance controls already defined in Dynamics 365
    • Seamless integration with Microsoft Power Platform, Microsoft 365, and Azure for approvals, notifications, and analytics
    • Elimination of shadow processes by keeping compliance automation visible, auditable, and aligned with enterprise controls
    • Consistent and repeatable automation driven by predefined business rules and clear instructions
    • Greater operational trust as teams rely on AI agents that work inside systems they already use and govern

As a result, AI agents such as the Compliance Agent become a natural extension of Dynamics 365, enabling organizations to automate everyday compliance tasks while maintaining full control and accountability.

How Sunrise Helps Organizations Implement AI Agents Successfully

Technology alone does not guarantee success. Implementation, governance, and adoption matter just as much.

Sunrise is a trusted Microsoft Dynamics 365 partner with decades of experience delivering ERP and supply chain solutions across industries. Through Software Implementation Services for Microsoft Dynamics 365, Sunrise helps organizations design and deploy solutions aligned with real operational needs.

Using Sunrise 365® Quick Start, Sunrise applies proven methodologies to accelerate AI agent deployment while minimizing risk. In addition, Sunrise provides Cloud Migration ServicesDevelopment Services, and Training and Support Services to ensure long term success.

For organizations managing ongoing updates, Release Validation Assurance ensures AI agents continue to perform reliably as Dynamics 365 evolves.

Extending Compliance Automation Across Industries

Vendor compliance affects every industry differently.

In retail and consumer products, compliance impacts supplier onboarding and product launches. In manufacturing and distribution, expired certifications can delay production or shipments.

Sunrise brings deep industry expertise across retail, manufacturing, distribution, apparel, and consumer products. By leveraging Sunrise 365® industry solutions, organizations can extend compliance automation into broader procurement and supply chain workflows.

Frequently Asked Questions About the Compliance Agent

An AI agent is a task focused assistant built using Microsoft Copilot Studio. It automates rules based processes using Dynamics 365 data while maintaining transparency and control.

The Compliance Agent retrieves certification data directly from Dynamics 365. This eliminates duplicate records and ensures accuracy.

Yes. Users can review, edit, send, or schedule messages. Every action is logged for audit purposes.

Yes. Its instruction driven design and audit trail make it ideal for regulated environments.

With Sunrise 365 Quick Start, many organizations can deploy the Compliance Agent in weeks rather than months.

Ready to Automate Vendor Compliance With Confidence?

Vendor compliance no longer needs to depend on spreadsheets, inbox reminders, or last minute follow ups. With AI agents in Microsoft Dynamics 365, organizations can automate vendor certification tracking, reduce compliance risk, and enable teams to focus on higher value, strategic initiatives.

However, achieving sustainable automation requires more than technology alone. It requires the right expertise, governance, and implementation approach.

Start Your AI Powered Compliance Journey with Sunrise

Sunrise helps organizations implement AI driven compliance solutions with Microsoft Copilot Studio. See the Compliance Agent in action and get expert guidance on governance, adoption, and your Dynamics 365 strategy.

Introducing Commerce Companion

Introducing Commerce Companion

Smarter, faster retail operations with AI

Retail associates are expected to deliver fast, knowledgeable service, even when systems are complex and information lives in multiple places. Sunrise Technologies created Commerce Companion to change that.

Commerce Companion is a new AI retail assistant designed to help store associates get the answers they need in seconds. Built by Sunrise and powered by Microsoft technology, it brings together data from across retail operations into a single, easy-to-use experience.

The Sunrise Retail AI Assistant

Commerce Companion is an AI retail assistant developed by Sunrise to showcase what’s possible when Dynamics 365, Copilot Agents, Microsoft 365, and Teams work together. It gives associates instant access to real-time information on any device, helping reduce wait times and improve the in-store experience.

Instead of jumping between systems or calling the back office, associates can simply ask a question using natural language. For example, “Do we have more of this item in stock?” or “Is another store getting this product soon?” Commerce Companion pulls together the answer and delivers it in one clear response.

Commerce Companion works with a retailer’s existing systems and connects securely to Dynamics 365 through Microsoft’s AI framework. All interactions stay within the Microsoft ecosystem, helping retailers extend AI capabilities while maintaining enterprise-grade security and governance.

At its core, Commerce Companion is a network of specialized AI agents, each focused on a specific retail task. These agents work together behind the scenes to support everyday store operations:

  • Retriever agents handle inventory, pricing and promotions, loyalty details, and customer purchase history.

  • Collaborator agents support returns, tracking, and customer outreach.

  • Advisor agents assist with product suggestions.

  • Assistant agents help manage stock replenishment.

Together, these agents connect all points of retail, from inventory and fulfillment to customer engagement, creating a more informed and confident associate experience.

Built by retail experts at Sunrise, Commerce Companion reflects decades of omnichannel retail experience supporting organizations like Frette, L&M Fleet Supply, Murdoch’s Ranch and Home, Savers, Goodwill, and more. It is a practical example of how AI can support store teams today, not someday.

With Commerce Companion, associates are better equipped, customers get faster answers, and retail operations stay connected where it matters most.

Get Started with Commerce Companion

Talk with a Sunrise solutions expert about what an AI retail assistant could look like for your stores.

How AI agents transform supplier communication in Dynamics 365 Supply Chain

How AI Agents Transform Supplier Communication in Dynamics 365 Supply Chain

Introduction

Supplier communication is a core part of supply chain operations. Procurement teams manage purchase order confirmations, delivery updates, lead time changes, and ongoing supplier queries every day. At scale, handling this volume of communication across multiple vendors can quickly become time consuming.

In many organizations, this work still relies on manual email handling. Teams monitor inboxes, search for related transactions, draft responses, and update ERP records separately. While familiar, this approach often leads to delays, inconsistencies, and gaps between what is communicated and what is recorded in the system.

AI agents in Dynamics 365 Supply Chain offer a practical way to support these processes. The Supplier Communications Agent, powered by Microsoft Copilot, assists teams by drafting context aware responses and aligning supplier communication with system data. The goal is to reduce administrative effort, improve consistency, and help teams use their time more effectively.

What Is the Supplier Communications Agent in Dynamics 365 Supply Chain

The Supplier Communications Agent is an AI-based capability within Dynamics 365 Supply Chain that supports procurement and supply chain teams with routine supplier communication. It is designed to assist with common interactions such as purchase order confirmations, delivery updates, delay notifications, and supplier inquiries that would otherwise require manual follow up.

At its core, the agent connects supplier email communication with supply chain data. Instead of treating emails as separate from ERP transactions, it helps ensure that supplier communication reflects the current state of the system.

Supporting Day to Day Supplier Interactions

Procurement teams often spend a significant amount of time responding to repetitive supplier messages, including quantity confirmations, delivery clarifications, or order changes. The Supplier Communications Agent helps by identifying these messages and drafting suggested responses using relevant transaction data from Dynamics 365.

This allows teams to respond more efficiently while maintaining accuracy and oversight.

Connecting Email Communication With Supply Chain Data

A common challenge in supply chain operations is keeping email conversations aligned with system records. Important details shared over email are not always captured consistently in the ERP system.

The Supplier Communications Agent monitors incoming supplier emails and links them to existing purchase orders or supplier records. Suggested responses are generated based on this context, helping ensure external communication stays aligned with internal data.

Maintaining User Oversight and Control

Suggested responses are always reviewed and approved by users before being sent. This ensures procurement teams remain accountable for supplier communication and can make adjustments when needed.

This balance between AI assistance and human control is especially important in supply chain environments where accuracy, clarity, and accountability are critical.

How AI Agents Automate Supplier Communication in Dynamics 365

AI agents in Dynamics 365 Supply Chain are designed to reduce the manual effort involved in routine supplier communication while fitting naturally into existing workflows. Rather than introducing a completely new way of working, the agent supports the processes teams already use.

Monitoring Supplier Emails in Real Time

Supplier communication often arrives through shared inboxes or individual mailboxes. During busy periods, important messages can be missed or delayed.

The Supplier Communications Agent continuously monitors incoming supplier emails and identifies messages related to purchase orders or supply chain transactions. This helps ensure time-sensitive updates are flagged promptly and routed appropriately.

For organizations managing a large supplier base, this supports more responsive communication without requiring constant inbox oversight.

Generating Context Aware Response Suggestions

Once a relevant email is identified, the agent uses data from Dynamics 365 Supply Chain to generate a suggested response. This response reflects the current state of the transaction, such as confirmed quantities, planned delivery dates, or known delays.

These suggestions provide a structured starting point for users. Teams can review, edit, and approve responses before sending, helping ensure communication remains accurate and consistent.

Maintaining Human Review and Accountability

Despite the use of AI agents, human review remains central to the process. Users approve every response before it is sent, allowing for judgment in more complex situations.

This approach enables organizations to benefit from automation while maintaining trust and control over supplier communication.

AI Powered Responses That Learn Supplier Preferences

Supplier communication is rarely one size fits all. Different vendors may use different terminology, languages, or communication styles. Over time, procurement teams often adapt their messaging to reflect these preferences.

The Supplier Communications Agent learns from previous interactions. As responses are reviewed and approved, the agent begins to recognize patterns in language, tone, and terminology used with specific suppliers.

This learning capability helps ensure suggested responses remain professional and appropriate while reducing repetitive adjustments and supporting clearer communication across regions.

Automatic Updates in Dynamics 365 With No Manual Data Entry

One of the more time consuming aspects of supplier communication is updating ERP records after an exchange takes place. Teams may confirm a delivery date by email and then manually update the purchase order or related records.

With the Supplier Communications Agent, approved responses can trigger updates directly within Dynamics 365 Supply Chain. This ensures information discussed with suppliers is reflected accurately in the system.

Reducing manual data entry not only saves time but also improves data quality and consistency across supply chain processes.

Business Benefits of Using AI Agents for Supplier Communication

Using AI agents in Dynamics 365 Supply Chain delivers benefits beyond simple time savings. By supporting routine communication, AI agents help improve process consistency, data accuracy, and overall visibility.

Reducing Time Spent on Routine Communication

Procurement teams often manage large volumes of similar supplier messages. Automating identification and response drafting reduces time spent on emails and allows teams to focus on higher value tasks.

Improving Data Accuracy Across Supply Chain Processes

When communication is aligned with system data, the risk of discrepancies is reduced. AI assisted supplier communication helps ensure updates are captured consistently in Dynamics 365.

Supporting Better Supplier Relationships

Consistent and timely communication helps build trust with suppliers. By reducing administrative effort, teams can focus more on collaboration and issue resolution.

Where AI Agents Fit Within the Broader Supply Chain Strategy

AI agents for supplier communication are most effective when viewed as part of a broader supply chain strategy. They support responsiveness, consistency, and data integrity.

Supporting Procurement and Planning Teams

By reducing routine communication effort, AI agents free up capacity for supplier analysis, demand planning, and risk management.

Enabling Scalable Operations

As supplier networks grow, AI powered supplier communication helps organizations scale without increasing administrative overhead.

Supporting Responsible AI Adoption in ERP Systems

Starting with focused use cases allows organizations to adopt AI in ERP systems responsibly and expand over time.

Implementing AI Agents in Dynamics 365 Supply Chain

Successfully using AI agents in Dynamics 365 Supply Chain requires more than enabling a feature. It requires alignment with existing processes and strong data practices.

Aligning AI Capabilities With Supply Chain Processes

AI agents work best when configured around real operational workflows and procurement practices.

Ensuring Data Quality and Governance

Because AI relies on transactional data, clean and well structured data is essential for accurate results.

Working With Experienced Dynamics 365 Partners

Implementation is often more effective when supported by experienced partners. Sunrise Technologies, a Microsoft Dynamics 365 partner, helps global organizations adopt AI capabilities in a practical, controlled way.

Get Started With AI Agents in Dynamics 365 Supply Chain

As supply chains grow more complex, managing supplier communication manually becomes increasingly difficult.

AI agents in Dynamics 365 Supply Chain provide a practical way to support everyday communication, improve data alignment, and reduce administrative effort.

For many organizations, starting with supplier communication is a sensible first step toward using AI responsibly within ERP systems.

Frequently Asked Questions

It is an AI based capability that assists with routine supplier email communication by generating suggested responses and linking conversations to supply chain data.

AI agents monitor supplier emails, draft context aware responses, and help ensure updates are reflected accurately in the system.

Yes. All responses are reviewed and approved before being sent.

Yes. AI agents in Dynamics 365 Supply Chain are well suited for SMBs seeking efficiency without added complexity.

Microsoft Copilot provides the intelligence behind AI agents, enabling learning, automation, and contextual understanding.

Conclusion

Supplier communication is a core part of supply chain operations, but relying on manual processes makes it harder to stay responsive as volumes grow. Teams need ways to manage supplier interactions while keeping data accurate and aligned.

The Supplier Communications Agent in Dynamics 365 Supply Chain shows how AI agents can support day-to-day work without replacing human oversight. By assisting with routine emails and keeping system records up to date, it allows procurement teams to focus more on planning and issue resolution.

For organizations looking to introduce AI in a practical, low-risk way, supplier communication is a sensible starting point. To explore how this approach can work in your environment, Sunrise Technologies, a Microsoft Dynamics 365 Partner for global organizations, can help guide adoption in a controlled and realistic manner.

Connect with Sunrise Technologies

Learn How AI Agents Improve Supplier Communication in Dynamics 365 Supply Chain

Use AI agents to improve inventory visibility in Dynamics 365 Supply Chain

Use AI Agents to Improve Inventory Visibility in Dynamics 365 Supply Chain

Introduction

In fast-moving wholesale and distribution environments, sales teams need accurate, up to date inventory details to respond confidently to customers. Delays in getting this information can slow down sales cycles and create internal friction.

Traditionally, sales teams rely on calls, emails, or messages to inventory or operations teams to confirm availability, allocations, or stock distribution. While this works, it interrupts multiple teams and often leads to delays, especially when inventory levels change frequently.

The Allocation Agent, powered by Microsoft Copilot Studio, Dynamics 365 Supply Chain, and the Sunrise 365 Supply Chain and Retail Solution offers a more direct approach. It allows sales teams to ask inventory related questions in real time and receive clear answers where they already work, such as Microsoft Teams. The goal is not to replace existing processes, but to make inventory information easier to access, faster to understand, and more reliable for everyday decision making.

What Is the Allocation Agent in Dynamics 365 Supply Chain

The Allocation Agent in Dynamics 365 Supply Chain helps sales teams access real time inventory information without switching systems or relying on manual follow ups. It is designed for environments where inventory levels change frequently and timely information is critical for customer conversations.

By using AI agents connected to Dynamics 365 Supply Chain, the Allocation Agent brings inventory visibility directly to the people who need it most.

Giving Sales Teams Direct Access to Inventory Information

Sales teams often need quick answers about available stock, allocated quantities, or where inventory is currently distributed. The Allocation Agent allows them to ask these questions directly and receive responses in seconds, reducing dependency on inventory or operations teams.

Using Real Time Data from Dynamics 365 Supply Chain

The agent pulls live inventory data from Dynamics 365 Supply Chain, ensuring responses reflect the most current information. This helps sales teams avoid relying on outdated reports or assumptions when committing to customers.

Reducing Interruptions Across Teams

By answering common inventory questions automatically, the Allocation Agent reduces interruptions for inventory control and supply chain teams. This improves overall efficiency while keeping communication clear and accurate.

How AI Agents Improve Inventory Visibility for Sales Teams

Limited inventory visibility often slows down sales conversations. When sales teams cannot quickly confirm what is available, allocated, or pending, they risk overpromising or delaying responses to customers. This is where AI agents in Dynamics 365 Supply Chain add practical value.

The Allocation Agent improves inventory visibility by making accurate, real time data easy to access during everyday sales interactions.

Accessing Inventory Information Where Sales Teams Already Work

Sales teams spend much of their day in collaboration tools like Microsoft Teams. The Allocation Agent allows users to ask inventory related questions directly in Teams and receive immediate answers, without logging into ERP systems or switching screens.

This keeps sales conversations moving while reducing friction between sales and supply chain teams.

Understanding Available, Allocated, and Distributed Inventory

Inventory visibility is not just about total stock levels. Sales teams need to understand how much inventory is available, what is already allocated to other orders, and how inventory is distributed across locations.

By pulling data directly from Dynamics 365 Supply Chain, the Allocation Agent provides clear responses that reflect these details, helping sales teams make informed commitments.

Supporting Faster and More Confident Sales Decisions

When inventory information is easy to access and easy to understand, sales teams can respond to customers with greater confidence. This reduces follow up questions, shortens sales cycles, and improves coordination with supply chain operations.

Customizing the Allocation Agent for Inventory Questions

Every sales team asks slightly different questions about inventory. The Allocation Agent in Dynamics 365 Supply Chain is designed to be flexible, allowing organizations to tailor it around their most common inventory related scenarios.

This ensures the agent provides answers that are relevant, clear, and aligned with how teams actually work.

Handling Common Inventory Questions Automatically

Sales teams frequently ask similar questions such as how much stock is available, whether inventory is already allocated, or when additional stock will be available. The Allocation Agent can be configured to recognize and respond to these common questions automatically.

By handling these requests consistently, AI agents help reduce repetitive manual work for inventory and operations teams.

Responding in Natural, Easy to Understand Language

Inventory data can be complex, especially when it involves allocations, locations, or distribution rules. The Allocation Agent responds in natural language, making inventory information easier for sales teams to understand and explain to customers.

This reduces confusion and helps ensure inventory details are communicated accurately.

Adapting to Team and Business Requirements

The agent can be adjusted as business needs change. New inventory rules, product lines, or distribution models can be reflected in how the Allocation Agent responds, ensuring it continues to support real world sales scenarios.

Business Benefits of Using the Allocation Agent in Dynamics 365 Supply Chain

Improving inventory visibility is not just about convenience. It has a direct impact on how sales and supply chain teams work together. The Allocation Agent in Dynamics 365 Supply Chain helps organizations reduce friction, improve responsiveness, and make better use of shared information.

Reducing Back and Forth Between Sales and Operations

When sales teams can access inventory information on their own, there is less need to call or message inventory control teams for routine questions. This reduces interruptions and allows both teams to stay focused on their primary responsibilities.

Improving Response Times to Customers

Faster access to accurate inventory data helps sales teams respond to customer inquiries more quickly. This can improve customer experience and reduce the risk of lost opportunities due to delays or uncertainty.

Supporting Better Inventory Commitments

By providing visibility into available and allocated inventory, the Allocation Agent helps sales teams avoid overcommitting stock. This supports more reliable delivery promises and better coordination with supply chain planning.

Implementing the Allocation Agent in Dynamics 365 Supply Chain

Implementing the Allocation Agent in Dynamics 365 Supply Chain works best when it is aligned with existing inventory and sales processes. Rather than replacing current systems, the agent builds on real time data already available in Dynamics 365 and makes it easier to access where sales teams need it.

Organizations typically start by identifying the most common inventory questions sales teams ask and defining how those questions should be answered. This ensures the Allocation Agent provides consistent and reliable responses that reflect actual inventory rules and allocation logic.

Implementation is often supported through Dynamics 365 Supply Chain implementation services, helping ensure the agent is configured correctly, uses accurate data, and fits naturally into daily workflows. Ongoing AI and Copilot services can also help teams refine responses over time as inventory processes evolve.

Frequently Asked Questions

The Allocation Agent in Dynamics 365 Supply Chain is an AI driven capability that helps sales teams access real time inventory information. It allows users to ask questions about inventory availability, allocation, and distribution and receive clear answers without switching systems.

The Allocation Agent gives sales teams quick access to accurate inventory data where they already work, such as Microsoft Teams. This helps them respond to customer questions faster without relying on inventory or operations teams for routine checks.

Yes. The Allocation Agent pulls live data from Dynamics 365 Supply Chain, ensuring that responses reflect current inventory levels, allocations, and distribution rules.

Yes. The Allocation Agent can be configured to handle the most common inventory questions specific to each business. Responses can be tailored to match inventory rules, product structures, and distribution models.

Yes. AI agents in Dynamics 365 Supply Chain are well suited for small and mid-sized businesses that need better inventory visibility without adding complexity or changing core systems.

Conclusion

Access to accurate inventory information is critical for effective sales and supply chain coordination. When that information is difficult to obtain, it can slow down sales conversations and create unnecessary friction between teams.

The Allocation Agent in Dynamics 365 Supply Chain shows how AI agents can make inventory data easier to access and easier to understand. By providing real time answers directly to sales teams, it supports faster decisions, better coordination, and more reliable inventory commitments.

To explore how AI driven inventory visibility can fit into your organization, connect with Sunrise Technologies, a Microsoft Dynamics 365 Partner specializing in Dynamics 365 Supply Chain, AI and Copilot services, and practical implementations for small and mid-sized businesses.

Connect with Sunrise Technologies

Learn How the Allocation Agent Improves Inventory Visibility in Dynamics 365 Supply Chain

Get started with the Chargeback Agent in Dynamics 365 Finance

Get Started with the Chargeback Agent in Dynamics 365 Finance

AI agents in Dynamics 365 Finance are increasingly being used to support finance teams as they manage complex, high volume processes such as chargebacks. In wholesale and retail businesses, chargebacks are a routine part of operations, arising from issues like damaged goods, late shipments, pricing discrepancies, or packaging noncompliance. Each case requires careful review, documentation, and communication.

In many organizations, chargeback handling still depends on manual effort. Finance teams review cases individually, gather information from multiple records, summarize decisions, and communicate outcomes through email. While this approach is familiar, it can be time consuming and difficult to scale, particularly for small and mid-sized businesses managing growing transaction volumes.

chargeback agent, created with Microsoft Copilot Studio, provides a practical way to support chargeback management within Dynamics 365 Finance. By automating repetitive steps such as data collection and draft response creation, the agent helps finance teams work more efficiently while maintaining full control over approvals and customer communication.Understanding Chargeback Management in Finance Operations

Chargeback management in Dynamics 365 Finance is rarely straightforward. Finance teams don’t just review disputed amounts. They need to understand why a chargeback was raised, check supporting details, and decide how to respond in a way that is clear and fair.

Wholesale and retail businesses often deal with high transaction volume. When volumes are low, these cases can be handled manually. As volumes increase, however, the process quickly becomes harder to manage.

Using AI agents in Dynamics 365 Finance helps bring structure to chargeback handling without taking control away from finance teams. The goal is to reduce manual effort and make everyday work easier, not to replace human judgement.

What Is the Chargeback Agent in Dynamics 365 Finance

The Chargeback Agent in Dynamics 365 Finance is designed to support finance teams with one of the most repetitive parts of chargeback handling: preparing clear and accurate responses when a chargeback is denied.

In many organizations, this step involves pulling information from multiple records, summarizing the details, and explaining the decision to the customer by email. While necessary, it can take a significant amount of time and often follows the same pattern for every case.

by bringing this information together automatically from Dynamics 365 Finance. Using AI agents powered by Microsoft Copilot, it prepares a draft response that explains the chargeback decision in a structured and consistent way. Finance teams can then review the message, make changes if needed, and approve it before sending.

This approach helps reduce manual effort while keeping finance teams fully in control of both the decision and the communication.

How the Chargeback Agent Automates Chargeback Communication

Once a chargeback is marked as denied in Dynamics 365 Finance, the Chargeback Agent can be triggered automatically. Instead of asking finance teams to manually collect details, the agent pulls together the relevant information directly from the system.

This includes transaction data, chargeback reasons, and supporting records that explain why the chargeback was denied. Using this context, the agent prepares a clear summary message that explains the decision in plain language.

The draft is presented to the finance team for review. Users can adjust wording, add clarification, or approve the message as is before sending it to the customer. This helps keep communication consistent and timely, while reducing the time spent writing similar emails again and again.

By handling the repetitive preparation work, AI agents in Dynamics 365 Finance allow finance teams to focus more on exceptions and decision making, rather than routine communication.

Implementing the Chargeback Agent in Dynamics 365 Finance

Implementing the Chargeback Agent in Dynamics 365 Finance is less about switching on a feature and more about fitting automation into existing finance workflows. Chargeback processes, approval steps, and data structures need to be clear before automation can add real value.

Finance teams typically start by reviewing how chargebacks are handled today, including where information is stored and how decisions are communicated. This foundation helps ensure the agent pulls the right data and prepares responses that reflect real business rules.

Many organizations address this through Dynamics 365 Finance implementation services, which help align automation with day to day finance operations. Clean data and clear governance are especially important, as AI generated summaries rely on accurate system records.

Ongoing training and support services also help teams feel comfortable reviewing AI drafted messages and handling exceptions when needed. The goal is to support finance teams, not change how they work overnight.

Getting Started with the Chargeback Agent in Dynamics 365 Finance

As chargeback volumes continue to grow, finance teams are under pressure to respond quickly while maintaining accuracy and consistency. Relying on manual processes for every case can make this difficult to sustain, especially for small and mid sized businesses.

The Chargeback Agent in Dynamics 365 Finance offers a practical starting point for introducing AI agents into finance operations. By automating repetitive preparation work and supporting consistent communication, the agent helps teams focus more on decision making and less on administrative tasks.

For organizations working with Sunrise Technologies, a Microsoft Dynamics 365 Partner specializing in finance solutions for small and mid sized businesses, chargeback automation can be approached in a controlled and realistic way. With experience across Dynamics 365 FinanceAI and Copilot services, and finance process optimization, the focus remains on making everyday work simpler and more manageable.

Frequently Asked Questions

The Chargeback Agent in Dynamics 365 Finance is an AI driven capability that helps finance teams automate repetitive steps in chargeback communication, particularly when a chargeback is denied. It gathers relevant data from the system and prepares a draft response for review.

AI agents in Dynamics 365 Finance reduce manual effort by collecting transaction details, summarizing decisions, and preparing consistent customer communication. Finance teams remain in control through review and approval before anything is sent.

No. The Chargeback Agent does not make decisions on chargebacks. It supports finance teams by handling preparation work, while all decisions and approvals remain with users.

Yes. Chargeback automation is especially useful for small and mid sized businesses that manage growing transaction volumes and want to improve efficiency without adding complexity or headcount.

Microsoft Copilot Studio provides the intelligence behind the Chargeback Agent, enabling it to understand context, gather relevant data, and generate clear, structured draft responses.

Conclusion and Next Steps

Chargeback handling is an unavoidable part of finance operations, but it does not have to consume excessive time and effort. Manual processes can slow teams down, create inconsistencies, and make it harder to scale as volumes increase.

The Chargeback Agent in Dynamics 365 Finance offers a practical way to introduce AI agents into finance workflows. By automating repetitive preparation work and supporting consistent communication, it helps finance teams focus on higher value activities while maintaining control and accuracy.

For organizations exploring chargeback automation, starting with a focused use case like this allows AI to be adopted responsibly and realistically. Teams can see value quickly without changing core processes.

Connect with Sunrise Technologies

Learn How Chargeback Automation Can Fit into Your Finance Operations

Gartner 2025: Microsoft Dynamics 365 Leads Cloud ERP Finance

Gartner 2025: Microsoft Dynamics 365 Leads Cloud ERP Finance

Highlights from Gartner’s 2025 Magic Quadrant for Cloud ERP Finance

Microsoft Dynamics 365 Finance is a leader once again. The Gartner 2025 Magic Quadrant for Cloud ERP Finance highlights why Microsoft stands out in a crowded market and reinforces its position as one of the most capable and forward-looking finance platforms available today. The report points to Microsoft’s continued investment in AI, automation, and global financial capabilities — and how those strengths translate into measurable value for CFOs and finance teams.

This blog breaks down the key themes from Gartner’s latest analysis, including Microsoft’s leadership strengths, the market trends shaping the future of finance, and the role partners like Sunrise Technologies play in helping organizations realize the full potential of Dynamics 365 Finance.

What Makes Dynamics 365 Finance a Leader

The Gartner 2025 Magic Quadrant for Cloud ERP Finance  positions Microsoft Dynamics 365 as a Leader, citing its robust ability to execute and completeness of vision. This recognition underscores Microsoft’s continuous evolution of its ERP ecosystem, where finance intelligence, AI, and automation converge to redefine business performance.

In an era where CFOs demand speed, compliance, and global visibility, Microsoft Dynamics 365 Finance is a platform engineered for intelligent finance. It combines AI-first automation with deep analytics and multi-entity capabilities, transforming financial management from a reactive function into a predictive and strategic asset.

Microsoft’s Core Strengths in Gartner’s 2025 Analysis

Advanced AI-Driven Automation

According to Gartner’s report, Microsoft has set a benchmark for automation maturity:

  • Embedded Copilot AI and autonomous agents automate financial close, collections, and reconciliations.
  • Predictive analytics improve forecasting accuracy and help CFOs make proactive cash flow decisions.
  • Gartner predicts that by 2028, finance teams using AI assistants within cloud ERP will close books 30% faster than peers, a milestone Dynamics 365 is already enabling today.

Customer-Centric Product Innovation

Microsoft’s roadmap for Dynamics 365 Finance is driven by continuous feedback from global CFOs, innovation hubs, and customer advisory boards.

  • Frequent updates bring low-code automation, GenAI workflows, and AI-driven insights directly into core finance modules.
  • Gartner highlights Microsoft’s ability to turn customer feedback into product evolution, keeping Dynamics 365 aligned with emerging business and regulatory needs.

Global Scale and Localization

Built for international organizations, Microsoft Dynamics 365 Finance provides:

  • A global chart of accounts and multi-entity management across 50+ countries.
  • Automated regulatory updates for local compliance and tax changes.
  • A composable architecture that lets enterprises scale efficiently across regions while maintaining governance and control.

Partner Ecosystem and Industry Reach

Microsoft’s extensive global partner network, including Sunrise, extends the platform’s reach and specialization.

  • Gartner notes that this ecosystem accelerates cloud adoption, supports complex industry deployments, and ensures long-term customer success.
  • Through partners like Sunrise, organizations benefit from tailored solutions that align Dynamics 365’s innovation with specific business goals.

Gartner’s Evaluation Criteria: Why Microsoft Excels

The Gartner 2025 Magic Quadrant evaluated vendors on Ability to Execute and Completeness of Vision. Microsoft received High scores in critical areas such as:

  • Product quality and reliability: strong performance, scalability, and security.
  • Customer experience: enhanced usability and proactive support.
  • Innovation: consistent investment in AI, GenAI, and process automation.
  • Market understanding: addressing the evolving needs of global CFOs and finance teams.

These factors position Microsoft Dynamics 365 Finance among few true leaders in the Cloud ERP Finance category, alongside SAP, Oracle, and Workday.

Sunrise Technologies: Extending Microsoft’s Leadership in Cloud ERP Finance

As highlighted throughout the Gartner 2025 Cloud ERP Finance, Microsoft’s leadership is strengthened by its extensive global partner ecosystem.

Sunrise Technologies helps companies get the most out of Dynamics 365 Finance by pairing deep industry expertise with a proven, predictable delivery model. Our team understands the operational drivers behind your financial data, from inventory and production to global supply chain complexity, and we use that knowledge to configure Dynamics 365 Finance in a way that supports real business outcomes. With decades of Microsoft ERP experience, Inner Circle recognition, and strong relationships inside Microsoft, Sunrise gives Finance and IT leaders confidence that their ERP project will stay on track and deliver long-term value.

Frequently asked questions

The Gartner Magic Quadrant evaluates vendors in the Cloud ERP Finance market based on their Ability to Execute and Completeness of Vision. The 2025 report recognizes Microsoft Dynamics 365 as a Leader for its innovation, scalability, and strong customer experience.

Gartner’s analysis cites Microsoft Dynamics 365’s strengths in AI-driven automationglobal financial management, and composable architecture. The platform’s embedded Copilot AI and strong partner ecosystem, including Sunrise Technologies, ensure CFOs have access to advanced, adaptable financial solutions.

  • Dynamics 365 Finance: Best suited for large and global enterprises needing advanced financial controls, AI-powered analytics, and multi-entity management.
  • Business Central: Designed for small and midsize businesses (SMBs) seeking affordable, agile, and scalable financial management in the cloud.

Both are part of the same Microsoft Dynamics 365 ecosystem, ensuring seamless growth and integration.

Sunrise Technologies accelerates digital transformation through:

  • Preconfigured industry templates and Sunrise 365® extensions.
  • Expertise in global deployments and compliance management.

Continuous optimization to align systems with business strategy.
This combination ensures faster time-to-value and sustainable ERP success.

Organizations can request access to the Gartner 2025 Cloud ERP Finance reprint via Sunrise Technologies or Microsoft’s official reprint distribution page for detailed vendor insights.

Microsoft Dynamics 365: Your Foundation for Future-Ready Finance

Exploring Dynamics 365 Finance? Contact Sunrise Technologies to start the conversation.

Convergence 2025 is back: Why AI + ERP leaders should meet us in Miami

Microsoft Convergence is Back

Convergence is returning…and the spotlight is squarely on how AI is changing ERP. From Copilot-driven processes to real-world transformation stories, Convergence 2025 brings enterprise leaders, Microsoft product teams, and partners together in Miami, December 9–11. A Copilot/AI deep dive half-day is planned for December 12.

What is Convergence 2025?

Convergence is the revived Microsoft-aligned conference dedicated to AI + ERP for the enterprise. The official site positions it as the next chapter after Convergence 2015, when Microsoft highlighted innovations like Power BI and the shift to cloud. A decade later, the theme is AI-First, with Copilot at the center. Expect general sessions, hands-on breakouts, executive roundtables, and an expo hall.

Why is Convergence back now?

The Dynamics ecosystem is moving from “cloud-first” to AI-first operations—forecasting, planning, finance automation, and service are being redesigned around Copilot and intelligent automation. Convergence is designed to concentrate those learnings and roadmaps in one place, with direct access to Microsoft leaders, MVPs, and enterprise practitioners.

Why Sunrise is sponsoring Convergence 2025

For Sunrise, Convergence has been part of our story for decades. We’ve attended and presented at past Microsoft Convergence events going back to the early 2000s, when the focus was on helping customers get the most from Microsoft Dynamics AX and the early days of cloud ERP. Those gatherings were where we built many of our long-standing relationships with Microsoft leaders, partners, and customers, and where we helped shape conversations around industry best practices for apparel, footwear, and consumer goods.

A decade later, Convergence 2025 brings that same spirit of innovation to a new era: AI + ERP. Today, Sunrise helps brands run Dynamics 365 for Finance, Supply Chain, and Commerce—now with Copilot woven into planning, service, and analytics. This year, we’re returning as a sponsor to share what we’ve learned about putting AI to work inside real business processes. The conversation has evolved from pilot projects to production systems, and we’re excited to help customers see what’s possible.

When and where

• Dates: December 9–11, 2025 (with an optional Copilot/AI workshop day on December 12)
• Venue: Nobu Eden Roc Hotel, Miami Beach, FL
• Good to know: Book by November 14 to access group rates!

Who should attend

• CIOs and IT leaders driving AI strategy in their organizations.
• Supply chain and operations leaders modernizing planning and fulfillment.
• Finance executives pursuing close, FP&A, and control automation.
• Solution architects and technical experts building on Dynamics 365 ERP and AI/Copilot investments.

Why you should attend

• Practical AI, not fluff: Sessions emphasize viable use cases and peer experiences.
• Microsoft access: Meet product teams and leaders from Microsoft for direction and Q&A.
• Enterprise depth: Content targeted to organizations running Dynamics 365, with Business Central as a secondary focus.
• Time with Sunrise: We’ll be there! Meet us on the expo floor and in sessions to hear customer stories and AI use cases we’re developing, deploying, and optimizing.

Contact Sunrise

Get on our calendar. Schedule time to meet us at Convergence today.

Dynamics 365 Customer Engagement vs. Salesforce

Dynamics 365 Customer Engagement vs. Salesforce

When you’re shopping for a new CRM, Salesforce is usually the first solution that comes to mind. But when you compare Dynamics 365 Customer Engagement vs. Salesforce, some clear differences emerge, especially when it comes to integration, total cost of ownership, and how much flexibility you get out of the box.

Both are powerful cloud-based CRM systems designed to help companies improve sales, marketing, and service performance. But Microsoft’s Dynamics 365 CE offers significant advantages for organizations that value connected data, seamless collaboration, and a unified platform that scales across their entire business.

Comparing the two cloud CRMs

Salesforce and Dynamics 365 CE share many of the same goals: a single view of customers, improved productivity for sales and service teams, and AI-powered insights that help leaders make smarter decisions.

Where the two platforms diverge is in their ecosystem and integration philosophy. Dynamics 365 CE is part of the broader Microsoft Dynamics business applications suite, which connects seamlessly with Microsoft Office apps, Teams, and Dynamics 365 ERP apps like Finance and Supply Chain Management. Salesforce, while strong as a standalone CRM, relies heavily on third-party tools and paid connectors to achieve the same level of integration.

That distinction has big implications for cost, scalability, and IT complexity, especially for growing organizations that want one platform to run their entire business.

Dynamics 365 CE overview

Dynamics 365 Customer Engagement is Microsoft’s suite of intelligent applications for managing sales, service, marketing, and field operations. Because it’s built on the Power Platform, Dynamics 365 CE allows organizations to automate processes, build custom apps, and analyze data without additional licensing or complex integrations.

Dynamics 365 CE includes dedicated modules for:

  • Sales
  • Customer Service
  • Marketing (Customer Insights – Journeys)
  • Field Service
  • Project Operations 
  • Customer Insights – Data 

Each module shares a common data model, which means customer information flows naturally across departments…no manual imports or duplicate records. This unified data layer is a major advantage over Salesforce, where many customers find themselves managing disconnected objects or relying on costly middleware. 

Salesforce overview 

Salesforce is one of the most recognizable names in the CRM world and has long been praised for its clean interface and ease of use. It offers modules for sales, service, marketing, and commerce, with advanced analytics through its CRM Analytics and Tableau products. 

However, Salesforce’s strength as a best-of-breed CRM comes with tradeoffs. It’s not part of a larger business management ecosystem like Microsoft’s. Instead, Salesforce customers often rely on a combination of connectors, third-party integrations, and additional middleware products, such as MuleSoft, to integrate to their ERP, reporting, or collaboration tools. These added layers can increase cost and complexity over time. 

Salesforce also lacks any native ERP component, which limits its ability to support truly end-to-end business processes. 

Capabilities: side-by-side comparison

Module Dynamics 365 CE Salesforce 
Sales Yes Yes 
Customer Service Yes Yes 
Marketing (Customer Insights – Journeys) Yes Yes 
Field Service Yes Yes 
Portals Yes Yes 
Project Operations Yes No 
Customer Insights – Data Yes No 
CPQ No Yes 
Order Management No Yes 
B2B & B2C Commerce No Yes 

Dynamics 365 vs. Salesforce: Detailed feature comparison 

Below are more detailed breakdowns about the functionality between Dynamics 365 and Salesforce. As a Microsoft product, Dynamics 365 CE integrates more easily.

Ease of integration with Dynamics 365 CE: Native Excel imports 

Dynamics CE can leverage built-in Excel capabilities that Salesforce does not have. With CE, users can update and create data with the Excel Online feature directly in the platform. This gives them the ability to make modifications in an Excel window within CE and save those modifications without ever leaving CE. Salesforce users must prepare a file with the appropriate record ids and use Salesforce’s import function or a 3rd party tool to import or bulk-update data. This typically limits these kinds of updates to system administrators or power users.  

Dynamics CE: Teams integration 

Dynamics CE has built-in integrations with Microsoft Teams that allow users to send notifications to individuals or groups, perform approval processes through Teams, or quickly collaborate with other members of their organization on records in the system. Salesforce did purchase the Slack tool; however, this is not as natively integrated within the platform at this time. 

Dynamics CE: ERP integration 

Dynamics CE comes with the ability to easily integrate with Dynamics Finance & Operations via Dual Write which carries no additional cost to the customer. There are many out of the box maps connecting core data such as Accounts, Contacts, Orders, Projects, Assets, etc. The tool also allows for custom maps and flexibility to integrate data sets seamlessly.  

Salesforce has no ERP capabilities and therefore relies on connectors with the various popular ERPs. However, these connectors typically come at a cost and are not easily customized, leading many organizations to build custom integrations that do not scale over time or purchase a platform such as Mulesoft to accommodate. This is one way that Salesforce drives up the cost by pushing Mulesoft as an ESB to support customers’ tech stacks.  

Dynamics CE: Integration with Office 365 Apps 

Many CRM implementations require some level of document generation. While more advanced documents, such as contracts, typically require an ISV, many documents can be generated using the Microsoft Word capabilities directly within CE. Salesforce does not have any native document generation tools which leads to entirely custom HTML code or the requirement to purchase an ISV.  

Licensing, Environments, and Storage costs 

Salesforce’s base license prices may look appealing initially, but costs often rise quickly once customers account for storage, sandboxes, and add-on tools. 

Dynamics 365 CE provides more value across the board: 

  • Lower storage costs: Additional database capacity is roughly $40/month per GB versus Salesforce’s $125/month per 500 MB. 
  • Included sandboxes: Dynamics provides full or partial sandboxes as part of your total storage capacity, while Salesforce charges up to 30% of annual spend for a full-copy sandbox. 
  • Attach licenses: Microsoft’s attach licensing model allows users to access multiple modules at a reduced price, something Salesforce does not offer. 

In short, while Salesforce may seem cheaper at first glance, Dynamics 365 CE offers a far better long-term cost structure for organizations that plan to scale. 

Wrapping Up: Is CRM the ONLY App You Need, or Are You Looking for Integration Across All Your Business Applications? 

Both Dynamics 365 Customer Engagement and Salesforce are proven CRM leaders. But for businesses seeking a platform that grows with them, Dynamics 365 CE clearly comes out ahead. 

From its deep integration with Microsoft 365 and ERP, to its cost-effective licensing model and enterprise-grade analytics, Dynamics 365 CE provides a true end-to-end business solution, all on one platform. 

FAQs 

  • What is CRM?
    CRM stands for Customer Relationship Management. It’s software that helps businesses manage interactions with customers and prospects, track sales and service activity, and analyze performance. 
  • How much does Dynamics 365 Customer Engagement cost?
    Pricing varies by module and user type, but Dynamics 365 CE generally provides better long-term value thanks to attach licenses, included sandboxes, and lower storage costs compared to Salesforce. 
  • How can I buy Dynamics 365 Customer Engagement?
    You can purchase directly through Microsoft or through a certified partner like Sunrise Technologies, which can help you design a licensing and implementation plan that fits your needs. 
  • How does Copilot work in Dynamics 365 CE?
    Microsoft Copilot uses generative AI to summarize records, draft emails, and provide recommendations directly within the Dynamics 365 interface — all powered by Azure OpenAI Service. 
  • What industries does Dynamics 365 CE support?
    Dynamics 365 CE supports a wide range of industries including retail, apparel, consumer goods, manufacturing, and professional services. 
  • What are the benefits of using Dynamics 365 Customer Engagement?
    Organizations choose Dynamics 365 CE for its tight Microsoft integration, unified data model, AI-driven insights, and lower total cost of ownership compared to Salesforce. 

Dynamics 365: One Solution for Your Entire Business.

Trying to decide between Dynamics 365 and Salesforce? Contact us today for a free assessment. Our CRM practice experts can help you

An overview of the new security governance workspace in Dynamics 365

How to Use the Security Governance Workspace in Dynamics 365 for License Monitoring and Validation

Get ready for license validation changes coming January 15 2026

Using the Security governance workspace to audit your roles in Dynamics 365 can help you save money on licensing costs. Microsoft will begin validating users’ licenses on January 15, 2026. This guide walks you through how to use the Security governance tool to clean up roles by creating custom duties, adjusting permissions, publishing changes, and tailoring security roles to fit user needs while keeping license costs down.

1. License Usage Summary

The User license summary page in the Security governance workspace shows how roles and permissions drive license requirements in Dynamics 365 Finance & Operations.

Microsoft Learn reference: User security governance license usage summary – Finance & Operations | Dynamics 365 | Microsoft Learn

Steps:

  1. Go to System Administration > Security governance > License Usage Summary.
  2. Under the Duty licenses fast tab, filter for view-only duties that may be triggering higher license requirements.
  3. Use the filters to identify any “Not Entitled” privileges for the selected license.

2. Security Categories and Process Hierarchy

Categories are used in the Process roles maintain module to organize roles by department or workstream. Setting up categories correctly reduces development costs when future security upgrades are needed.

Set up security categories – Finance & Operations | Dynamics 365 | Microsoft Learn

There are two ways to create a category:

  • Create a new category from scratch.
  • Import an existing category from another company.
  1. Go to System administration > Security governance > Security category.
  2. Select New.
  3. Set the Name field.

An alternative way to create security categories is captured in the screenshots below:

2.1 Process Hierarchy

A process hierarchy organizes and manages business processes by linking tasks, roles, entry points, and privileges. It allows roles to be built around position-based responsibilities, ensuring that access is aligned with the organization’s structure.

As a high-level guide, you can think of the areas in the Security process roles maintain form (also known as the Process hierarchy form) as follows:

  • Security category: Groups that represent a division, department, or workstream.
  • Process name: Each process results in a security Role.
  • Security task: Each task results in a security Duty and Privilege.
  • Entry points: The most detailed level where security is defined. This level matters because it is where you control read versus write access.

This approach makes roles easier to understand and define, while also improving UI effectiveness, controlling license costs, and reducing risk of data fraud.

Set up a process hierarchy, roles, and privileges – Finance & Operations | Dynamics 365 | Microsoft Learn

  1. Go to System administration > Security > Security governance > Security process role maintain.
  2. In the Security category field, select a category, and then select the desired tree level within that category.
  3. On the Action Pane, select New process.
  4. In the Process name field, enter a unique name for the process.
  5. Specify other details, such as a description and version information.

2.2 Load Entry Points from Security Objects

There are multiple ways to populate a new task, including creation from task existing tasks, security objects (user ID, roles, duties, privileges), or task recordings.

In this scenario, we want to make sure an existing role is fully read-only. To do this, we’ll import entry points from another role. This can be a role currently in use or an out-of-the-box role.

Steps:

  1. Choose the source role (in-use or out-of-the-box).
  2. For this example, we’ll select the CS Demo Role, which has two out-of-the-box duties assigned.

2.3 Create New Duties

Out-of-the-box duties should not be edited, since they may be shared across multiple roles. Instead, create custom duties for this specific use case.

Steps:

  1. Select a security task record and copy its name.
  2. Create a new duty using a format such as: Custom_[DutyName].
  3. Repeat this process for each duty required.
  4. Keep the naming convention consistent for clarity.

Note: When you click OK to create a duty, it is immediately published into the system. If you are working in production, remember that these changes take effect right away.

2.4 Create a New Role

After creating the custom duties, the next step is to set up a new role.

Steps:

  1. Within the Role Definition fasttab, select Create new role.
  2. Enter a role name (for example, Customer Service Rep Demo).
  3. Once created, the system will confirm that the role has been published.

At this stage, the new role will look the same as the role it was based on since the duties and privileges themselves haven’t yet been modified.

2.5 Ensure New Duties are Referenced on the New Role

After publishing the new role, confirm that the custom duties are correctly assigned.

Steps:

  1. Go to System Administration > Security > Security configuration.
  2. Filter for your custom role.
  3. Highlight the duties to verify that the custom duties you created are referenced on the role.

2.6 Update Permissions

After confirming that we’re working only with custom duties (and not editing the out-of-the-box ones), the next step is to change their entry points to read-only.

  1. Select the first duty.
  2. Review the entry points. Some may be set to Update, Create, Correct, or Delete. These actions cause higher license requirements.
  3. Select all entry points and choose Update permissions.
  4. Change the settings to Unset, except for Read, which should remain granted.
  5. Click OK.
  6. Repeat for remaining duties

Result: all entry points for this duty are now read-only, with no update, create, correct, or delete access.

2.7 Save as an Unpublished Duty Privilege

Once the permissions are updated, the next step is to save the duty privileges as unpublished.

There’s a small quirk in the system here: the button is labeled “Save & unpublish duty privilege,” but what it really does is save the duty and privilege as unpublished.

For each duty:

  1. Select the duty and click Save & unpublish duty privilege (again, should say “Save as unpublished duty & privilege”)
  2. Confirm that it was saved as an unpublished object.
  3. Move to the next duty and repeat the same step.

2.8 Publish Role, Duties, and Privileges

Next, go to Security Configuration to publish the changes.

  1. Go to System administration > Security > Security configuration
  2. Refresh the page to load the latest objects.
  3. You should see the unpublished items listed (for example, the new role, duties, and privileges you just created).
  4. Select the desired unpublished objects.
  5. Click Publish and confirm with Yes.

2.9 Verify Results

Once the objects are published, you can verify the results.

  1. Go to Roles and search for the custom role (for example, Customer Service Rep Demo).
  2. Open the role to confirm that the custom duties are assigned.
  3. Drill down into the privileges. What previously required Write access (such as retail customer attributes) should now be set to Read-only.

3. License Usage Summary Update

After publishing, return to the License Usage Summary screen.

  • The report will update within 2–8 hours.
  • Once refreshed, you should see the two custom duties you created.
  • The “Not Entitled” actions will no longer appear. Many will now show as “Not Required,” meaning they do not trigger a higher-tier license.
  • In this case, the duties should fall under the Team Member license level.

Get Organized about Dynamics 365 Licensing

Speak with a Microsoft Dynamics 365 licensing expert today. Reach out to us for a free license mapping assessment: we’ll help you identify potential cost savings and how you can optimize your Dynamics 365 licenses.