After years of being beholden to brands, the consumer is back in control. Today, people have more choice than ever before when it comes to where, when, and who they buy from. Brands who truly understand their customers will always outperform those who don’t. But excellent customer service sounds simple: provide the right products to the right customer at the right time, at a price they can afford. Yet every retail veteran knows this is easier said than done. Whether it’s planning problems, vendor woes, imbalanced inventory, or empty shelves, retailers know that the customer experience starts long before anyone steps foot into a store.

Often, we see organizations trying to address these issues in a vacuum. But the supply chain and customer experience are inextricably linked. The key to unlocking a seamless customer experience? By uniting your supply chain and customer data on a single platform. Sunrise’s retail experts are here to discuss best practices for achieving true omnichannel transformation. In this session, you’ll hear about brands that have leveraged the power of connected data — everything from buy online, pick up in-store; to turning stores into distribution centers; to consolidating legacy systems onto a single platform (and in one case, experiencing over 50% growth in digital business year over year). By investing in a single platform and scalable infrastructure, these brands have optimized their operations and are prepared for the next generation of retail