3 must-have tools for surviving the next crisis in retail

3 Must-Have Tools for Surviving the Next Crisis in Retail

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Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

The power of a connected future: Where your customer and the supply chain meet

The Power of a Connected Future: Where Your Customer and the Supply Chain Meet

What does your supply chain and customer experience have in common? Quite a bit!
The faster you can make business decisions regarding supply, production, discounts, and more, the more edge you have over your competition. But as an industry veteran, you know that is far more easier said than done.
Retail and CPG insiders understand just how complex, expensive, and risky it can be to embark on a business systems replacement project. Especially when it comes to satisfying your brand’s promise and customer satisfaction. Don’t go it alone. Check out our Connected Future eBook for insight and inspiration on how a unified cloud solution helps you achieve seamless, future-proof operations.

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Experiential retail: PI apparel spotlight

Experiential Retail: PI Apparel Spotlight

Now is the time for forward-thinking retailers to win consumers’ hearts and loyalty, once again, as we readapt to this post-COVID era.  Together, we have an opportunity to reinvent the customer shopping experience and rely on data more than ever to ensure a seamless purchase experience for consumers and for store associates. In this spotlight presentation, join Brittany Coleman, Sunrise Technologies’ Industry Account Manager, and Sheila Bothwell, Retail & Consumer Goods Industry Leader, US Corporate Business at Microsoft, for a discussion on the power and limitations of data. Together they will share insights on how to meaningfully differentiate your customer shopping experience, by reviewing:

  • Mapping the customer journey and path to purchase in a cookie-less world
  • Delivering a data-driven personalized customer experience across channels
  • Empowering Store Associates by providing a balance of relationship management and clienteling
  • Leveraging backend data to deliver a seamless, front-end experience

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Case study: Vera Bradley

Case Study: Vera Bradley

When Vera Bradley was ready to move its omni-channel business to the cloud, the team went all in. Embarking on an ambitious project to modernize operations and centralize its data, Vera Bradley replaced its legacy on-premise systems with Dynamics 365 Finance and Supply Chain and Commerce.

Today, Vera Bradley team members have a platform to carry this beloved brand into the future, built on the security of the Microsoft cloud and essential supply chain solutions from Sunrise. Read the case study for more details on why Vera Bradley chose Sunrise, implementation challenges, and its roadmap for the future.

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Vera Bradley case study video

Vera Bradley Case Study

Hear from Tonya Ream, VP of Information Technology at Vera Bradley, and Adam Carrick, Project Manager at Sunrise, on how Vera Bradley replaced its ERP and entire omni-channel landscape during a global pandemic. You’ll learn how both project teams adjusted to working remotely and the key factors that ensured Vera Bradley went live on time and on budget. This presentation was recorded at Dynamics 365 UG Summit 2020. You can read more about Vera Bradley here.

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Analyst Reports: Read what industry experts say about Microsoft cloud solutions

Considering Microsoft Dynamics 365? Get Insights from Experts

In the news, analyst reports, and discussions

Nucleus Research ERP Technology Value Matrix

The ERP Value Matrix reflects the continued shift to the cloud, with vendors seeing accelerated adoption rates. Microsoft continues in its Leader position with Microsoft Dynamics 365 for Finance and Supply Chain, Enterprise Edition. All the enterprise capabilities in Microsoft Dynamics for Finance and Supply Chain, Enterprise edition are underpinned by Microsoft’s global delivery strategy that includes 36 geographies and over 60 language localizations. Additionally, the Microsoft business application platform delivers capabilities such as Power Apps, Power BI, Power Automate, and the Microsoft Dataverse (formerly Common Data Service), helping customers better collect and analyze their data as well as build applications to automate manual tasks.

man working on his laptop

Microsoft, A Leader in the Magic Quadrant for Cloud ERP

Product-centric organizations are increasingly adopting cloud ERP platforms to standardize operations and drive intelligent automation. The 2025 Gartner® Magic Quadrant™ recognizes Microsoft as a Leader for its ongoing innovation and proven ability to support scalable, composable transformation across finance and operations.

The Total Economic Impact™ of Microsoft Dynamics Supply Chain

Microsoft Dynamics 365 Supply Chain Management addresses key supply chain challenges. These include limited visibility, adapting to changing customer demands, outdated systems, and disruptions. The solution enhances visibility across the supply chain network, enabling better planning, agility, and asset uptime optimization, ensuring smooth operations even during disruptions. Forrester Consulting conducted a Total Economic Impact™ (TEI) study to assess the potential ROI of deploying Dynamics 365 Supply Chain Management. The investment led to significant benefits, including:

  • Increased production volume capacity by 10% to 15% due to faster time-to-market.
  • Enhanced operational efficiency with a 2% to 3% reduction in unplanned machine downtime, worth over $1.5 million over three years and 500 manufacturing machines.
  • Increased developer productivity by 10% to 50%, reallocating developer time for higher-value tasks.
  • A 5% boost in revenue attributed to improved product quality, translating to more than $6.8 million in three years.
  • Infrastructure footprint consolidation of 35% to 65% by shifting from on-premises to cloud solutions, saving close to $11 million over three years.

The Total Economic Impact™ of Microsoft Dynamics Finance

Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Microsoft Dynamics 365 Finance. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Dynamics 365 Finance on their organizations.

To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed four representatives with experience using Dynamics 365 Finance. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a retail and wholesale organization with 120 finance personnel and revenue of $750 million per year.

Above Average ROI from Dynamics 365

In analyzing the results of Microsoft Dynamics 365 deployments, Nucleus found that for every dollar spent, companies realized an average of $16.97 in returns. This is significantly higher than the average for both enterprise resource planning (ERP) and customer relationship management (CRM), which deliver, on average, $7.23 and $8.71 respectively. Nucleus found that companies taking advantage of Microsoft’s investments in cloud and usability, as well as integration and analytics, were able to achieve significant returns by increasing productivity and revenues and reducing costs. Microsoft’s integration of business capabilities such as ERP, CRM, and HCM with Office 365, Power BI, Power Platform, and Azure offer even greater value than the industry averages and as Microsoft makes further investments in integration and innovation, customers will benefit from the additional value provided by the cloud platform.

The Total Economic Impact™ of Power Apps

Adopting Power Apps can transform a company’s IT function from a blocker to an enabler. One interviewee in the Forrester Total Economic Impact Study said: “We can now build once and deploy to different places….We can now make changes on the fly and support a very dynamic business.” Benefits included:

  • 74 percent less cost to develop an application
  • 188 percent ROI over 3 years, with a net present value of $6.1 million
  • Average payback period is less than 6 months

The Digital Commerce Imperative

A staggering seventy-six percent of retail and CPG decision-makers agree that improving digital commerce capabilities is their most urgent business priority. And yet for many organizations running on legacy or disparate systems, this goal is far out of reach. Microsoft commissioned Forrester to evaluate how retail and CPG companies are approaching digital commerce improvements today. In this thought leadership report, read key insights about the state of the retail and CPG industries in a post-pandemic world, and how technology leaders plan to invest to make true unified commerce a reality.

The Total Economic Impact™ Of Microsoft Dynamics 365 For Finance And Operations

Cloud simplicity, gained agility, improved user adoption, and enhanced security were a few of the benefits of Microsoft Dynamics 365 Finance and Operations. The quantitative benefits over a three year period included:

  • Increased wholesale revenue by 3 percent, retail revenue by 4 percent and decreased excess inventory and shrinkage by 10 percent
  • Operational efficiencies reduced cost of goods sold by 10 percent and improved gross margin by 2.4 percent
  • Employee productivity gains reduced shop floor staffing by 6 percent, increased finance productive by 20 percent, and increased sales productivity by 4 percent
  • Total benefits resulted in a 60 percent ROI and a 20 month payback period, including legacy license, maintenance, hardware, and admin cost avoidance

The Total Economic Impact™ of Microsoft Dynamics Commerce

Dynamics 365 Commerce provides a seamless shopping experience across physical and digital channels. Customers using a network of disparate and inflexible legacy solutions stand to save significant time and money by moving to an integrated omni-channel solution like Commerce. Forrester’s Total Economic Impact study of Dynamics 365 Commerce found:

  • Improved inventory management to the tune of $3.7 million
  • Saved $1.9 million through decreased training time
  • Increased brick and mortar sales by $1.5 million
  • 25 percent eCommerce sales uplift
  • Payback period of only 17 months

Microsoft Security a Leader in 5 Magic Quadrants

Gartner has named Microsoft Security a Leader in five Magic Quadrants. This is exciting news that we believe speaks to the breadth and depth of our security offerings. Microsoft was identified as a Leader in the following five security areas:

  • Cloud Access Security Broker (CASB) solutions
  • Access Management
  • Enterprise Information Archiving
  • Unified Endpoint Management (UEM) tools
  • Endpoint Protection Platforms

The Total Economic Impact™ Of Microsoft Azure IaaS

Microsoft commissioned Forrester Consulting to conduct a study to examine the potential return on investment (ROI) enterprises may realize by shifting some or all their management and operations from on-premises, hosted, and outsourced implementations to Azure’s infrastructure-as-a-service (IaaS) offering. Benefits included:

  • Improved production efficiency
  • Reduced datacenter, IT resource, and outsourcing costs
  • Easier and faster software and hardware management (such as patching and support)

A Platform for Today, Tomorrow, and Decades from Now

Microsoft offers a complete platform at a tremendous value. When you consider the billions of dollars invested in research and development, cloud growth, and long term viability, an investment in Microsoft makes long term sense.

Ready to learn more about what Dynamics 365 can do for your business?

Virtual Warehouse

Virtual Warehouses Best Practices

Are they ever a good idea for inventory management and fulfillment?

As the SVP of Global Business Development for Sunrise Technologies, Cem Item serves as a trusted advisor to C-level executives running large global enterprises. He conducts corporate business strategy engagements and digital transformation workshops around the world. With over 20 years of consulting experience, Cem specializes in the textile, apparel, footwear, home furnishings, consumer goods manufacturing, and retail industries.

Warehouse data tells a story

Data tells a story about how a company runs its business. The warehouse table in particular — this core entity reveals so much about how a company manages its inventory. We’re fascinated by the creativity we see and how customers utilize their inventory data in so many ways.

A common setup: virtual warehouses

One way customers can manage inventory is by setting up virtual warehouses. This is when a warehouse that doesn’t exist in physical space is created in their inventory management system, and inventory is added. Virtual warehouses are a technique used to segment inventory. Think of it as “setting aside” a portion of your product for VIP customers or certain channels. Virtual warehouses aren’t necessarily a bad thing – if an important customer, region, or channel made an early commitment to your product, you definitely want to make sure that product is available to them. For single-channel brands or businesses with simple supply chains, virtual warehousing is a perfectly fine way to manage inventory, and a good business practice. But for omni-channel brands, or global organizations selling product in multiple countries, using virtual warehouses to segment inventory can cause problems.

How virtual warehouses cause problems in the supply chain

Problems start to happen when you set up dozens of virtual warehouses in the system to serve different channels, regions, and retail stores. Even though the warehouses are virtual, you still must deal with the same inventory management issues that crop up just like in a physical warehouse. There are overages and shortages. Demand fluctuates. Product that you “set aside” for your customers and channels changes, constantly, and now you must keep up with every warehouse you created. Different operational segments of the business may hide inventory from another, so they can ensure their fulfillment requests are met. It’s not uncommon for us to see a single warehouse storing product, yet the ERP system has four separate virtual locations. How can you fulfill orders from warehouses that don’t exist?

Fixes for virtual warehouses – that actually cause more problems

When businesses start to have these problems with virtual warehouses, they come up with a brilliant solution – virtual transfers! These cause their own sets of problems, though. When this happens, you’re moving too far away from the accurate, real-life understanding of your inventory. To fix this, companies ask their IT departments to write specific algorithms to automate these virtual transfers, which eats up more time and money. And all the while, the brand still must keep fulfilling orders and allocating product. What started out as a simple way to make every channel happy becomes a twisted nightmare of complex rules and business logic. There are also third-party solutions you can buy and implement to make virtual warehouse management easier. But at the end of the day, these solutions don’t fix the core problem: your virtual house inventory doesn’t match your physical inventory, and it’s hard for the business to make good decisions regarding fulfillment, allocation, and how to manage the supply chain.

The solution? Get rid of virtual warehouses

There is a solution for this virtual warehouse madness and prioritizing where inventory gets allocated. An intelligent soft allocation system can dramatically improve omni-channel inventory management. Soft allocation does this by pegging inventory to segments based on demand and supply from a single inventory point (aka a single warehouse). Instead of automating virtual transfers just to balance out inventory inaccuracies, soft allocation is configurable as demands change, with no complex rewriting or rules or algorithms. Users can prioritize inventory, while pulling from a single pool and maintaining global visibility across the entire system.

Frequently asked virtual warehouse questions

Soft allocation is the way to go. By keeping inventory transparent, you keep the supply chain moving quickly. Solutions can give you the flexibility to hard allocate once you’re ready to ship, but up until that point, you’ll want to be able to move orders around fast, without unnecessary data entry or manual processes.

We don’t consider virtual warehouses a best practice. For one thing, there is nothing fast about virtual warehouses. Once you start messing around with virtual transfers and virtual overages and shortages, you’ve moved too far away from reality, and your users are going to waste a lot of time trying to make your imaginary warehouse look right. At Sunrise, we advocate for having what’s in your system match your physical inventory, sticking as close to reality as possible.

Theoretically, yes, although it’s possible to put systems in place to prevent that. Even with extra business logic, though, solving one problem for virtual warehouses won’t fix everything that’s wrong with using them in the first place. Soft allocation prevents negative inventory from ever being an issue.

If your brand sells across multiple channels like retail, eCommerce, and wholesale, or they sell in multiple regions or countries, soft allocation is the way to go. The more complex an organization, the smarter it is to keep all the inventory in one big pool. It seems counterintuitive at first, but when done correctly, soft allocation ensures you can meet fulfillment demand and have an accurate, real-world view of your inventory across all your channels.

See how Dynamics 365 handles inventory management

Are you interested in learning more inventory best practices? Would you like to a see a modern, streamlined allocation solution that gives you both flexibility and accuracy? Contact Sunrise today!

Evolve your ERP: Moving from on-premise to the cloud

Evolve Your ERP: Moving from On-Premise to the Cloud

If you’re wondering whether your company’s ERP solution has fallen behind the competitive curve, here’s your answer: More than likely, yes.

Current market research shows that over half of companies’ primary ERPs are at least 5 years old, a precariously long time for fast moving markets. As a result, more than 60% of businesses with at least one ERP solution still mostly rely on legacy on-premises systems.

The reality is that on-premises models are facing an increasingly uncertain future, and forward-thinking companies are behaving accordingly. Faced with an aging on-premise infrastructure, most companies with legacy ERP systems are turning to the cloud as the only viable option. Cloud ERPs have become the new normal.

ERPs are the lifeblood of most major businesses. Good platforms track everything from inventory to monthly close, which is why replacing or upgrading them should be approached with the appropriate amount of respect. When the stakes are high, being proactive is the smart approach.

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Apparel roadmap

Apparel Roadmap

Sunrise teamed up with Apparel Magazine for this technology roadmap, focusing on actionable steps for successful supply chain management.

4 Steps for Successful Apparel SCM

  • Determine your ideal business architecture
  • Get to the root cause of problems
  • Select the right technology to support your journey
  • Blend intuition with data-driven insights

A new generation of sophisticated technologies is transforming apparel manufacturers and retailers into a highly connected, intelligent, and more productive industry. Microsoft Dynamics 365 can help you:

  • Create intelligent value changes
  • Enhance digital shop floors, warehouses, distribution centers, and retail centers
  • Spot issues in the supply chain before they materialize

Read more in the full roadmap (6 page PDF) or explore Microsoft Dynamics 365 for apparel and fashion in more detail.

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7 reasons to migrate to Microsoft Dynamics 365 cloud

7 Reasons to Migrate to Microsoft Dynamics 365 Cloud

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.