Cosmetics

COMPLEX COSMETICS CHALLENGES, SIMPLIFIED WITH SUNRISE

In the cosmetics industry, staying ahead of shifting consumer trends, clean beauty expectations, and complex regulatory requirements is no small feat. With a unified ERP and CRM platform from Microsoft—implemented by the experts at Sunrise—you’ll have the tools to manage every aspect of your business. From new product development and formulation tracking to ensuring full regulatory compliance and traceability with standards like INCI, FDA, and EU regulations, Dynamics 365 supports your operational needs at every level. You’ll gain real-time visibility across all inventory and sales channels, while integrated marketing and commerce tools allow for more personalized customer engagement. And because Dynamics 365 is built for global scale, it supports multicurrency and multilanguage operations with ease. Whether you're producing skincare, makeup, haircare, or wellness products, we help you deliver better brand experiences from concept to consumer.

Get a Single View with Supply Chain Management

  • Plan and execute batch production with lot and expiry date tracking.

  • Optimize ingredient sourcing with vendor performance tracking.

  • Forecast demand with AI-based tools and adjust production accordingly.

  • Monitor quality control at every stage of the manufacturing process.

  • Respond quickly to changes in demand, supply disruptions, or recalls.

Four different colored lip glosses next to each other.
Perfect your Product Development and Compliance

  • Track product formulas, raw ingredients, and testing results across batches.

  • Manage INCI listings, SDS documentation, and country-specific compliance.

  • Speed up product development with integrated R&D and launch workflows.

  • Ensure regulatory compliance with FDA, EU, and other global standards.

  • Maintain full traceability from raw material to finished goods.

Swatch of skin foundation.
Everything Everywhere All at Once

  • Unify inventory across DTC, retail, and wholesale channels.

  • Enable real-time stock visibility and fulfillment tracking.

  • Automate promotions, bundling, and seasonal product drops.

  • Integrate with eCommerce platforms, marketplaces, and POS systems.

  • Offer personalized experiences across web, mobile, and in-store touchpoints.

A dropper bottle.
Win and Keep Customers with CRM

  • Build dynamic customer journeys based on behaviors and preferences.

  • Launch targeted campaigns based on purchase history and product usage.

  • Sync marketing activities with product availability and sales goals.

  • Support loyalty programs and subscription models.

  • Analyze customer feedback to inform new product development.

A blush compact.

WHAT YOU GET WITH DYNAMICS 365 FOR COSMETICS (A LOT, BY THE WAY)

The most successful wholesale distribution companies have had to differentiate services. Historically, being able to gain visibility into their supply chains and customer needs have required bolting together disparate solutions. But now, all you need to transform the way you do business is Microsoft Dynamics 365 and Sunrise 365®. It’s hard to believe that you can have it all, without all the cost and complexity. Believe it!

By choosing Microsoft Dynamics 365 for distribution, implemented by Sunrise, you’re not just getting the only Tier 1 ERP, CRM, and BI solution that is perfectly suited for handling distribution complexities, you’re also receiving an unrivaled blend of experience, best practices, industry solutions, and support that ensures that this is the last business application you’ll ever need.

IS YOUR BRAND BIGGER THAN COSMETICS?

Our distribution experience with Dynamics 365 spans a wide range of industries:

READY TO TAKE THE NEXT STEPS WITH DYNAMICS 365 AND SUNRISE?

Contact us today to schedule a quick chat about your project,
or sign up below to see a demo!