Introducing Commerce Companion

Retail associates are expected to deliver fast, knowledgeable service, even when systems are complex and information lives in multiple places. Sunrise Technologies created Commerce Companion to make delivering stellar service easier.

Commerce Companion is a new AI retail assistant designed to help store associates get the answers they need in seconds. Built by Sunrise and powered by Microsoft technology, it brings together data from across retail operations into a single, easy-to-use experience

The Sunrise Retail AI Assistant

Commerce Companion is an AI retail assistant developed by Sunrise to showcase what’s possible when Dynamics 365, Copilot Agents, Microsoft 365, and Teams work together. It gives associates instant access to real-time information on any device, helping reduce wait times and improve the in-store experience.

Instead of jumping between systems or calling the back office, associates can simply ask a question using natural language. For example, “Do we have more of this item in stock?” or “Is another store getting this product soon?” Commerce Companion pulls together the answer and delivers it in one clear response.

Commerce Companion works with a retailer’s existing systems and connects securely to Dynamics 365 through Microsoft’s AI framework. All interactions stay within the Microsoft ecosystem, helping retailers extend AI capabilities while maintaining enterprise-grade security and governance.

At its core, Commerce Companion is a network of specialized AI agents, each focused on a specific retail task. These agents work together behind the scenes to support everyday store operations:

• Retriever agents handle inventory, pricing and promotions, loyalty details, and customer purchase history.

• Collaborator agents support returns, tracking, and customer outreach.

• Advisor agents assist with product suggestions.

• Assistant agents help manage stock replenishment.

Together, these agents connect all points of retail, from inventory and fulfillment to customer engagement, creating a more informed and confident associate experience.

Built by retail experts at Sunrise, Commerce Companion reflects decades of omnichannel retail experience supporting organizations like Frette, L&M Fleet Supply, Murdoch’s Ranch and Home, Savers, Goodwill, and more. It is a practical example of how AI can support store teams today, not someday.

With Commerce Companion, associates are better equipped, customers get faster answers, and retail operations stay connected where it matters most.