Situation

In just a few short years, this luggage company had grown from an ambitious startup to a household name, and it was time to migrate to a full-fledged ERP system. The company's mission was elevating the travel experience through thoughtfully designed products, which had grown from a single rolling suitcase to weekend bags, packing cubes, luggage tags, and other accessories. Primarily an eCommerce operation, the company's sales channels had expanded to include a call center and over a dozen retail stores in North America and Europe. With a loyal customer base and a global presence, it was time to elevate its business and retail systems. The company had been relying on spreadsheets and a few niche systems it picked up as it grew, which were no longer suitable for its global, omnichannel operations. Other challenges included:

  • Highly manual, Excel-based processes
  • Legacy infrastructure that lacked scalability and flexibility
  • Data siloed in several smaller niche systems
  • Current system capabilities were limiting growth into new products, channels, and markets
  • A need for an implementation partner with experience in omnichannel concepts like BOPIS, BORIS, and more

Solution

For the company's decision-makers, partner selection was as critical as systems selection. Hidden behind the veneer of the minimalist retail aesthetic was a set of highly complex business processes that had to be carefully orchestrated to avoid any delays or shutdowns within the business. Based on our track record of successful retail implementations, Sunrise was the perfect fit to enable this luggage brand's next era. In just ten months, Sunrise deployed Dynamics 365 Finance and Supply Chain as the company's new ERP platform (including our IP, Sunrise 365 Supply Chain and Retail, for advanced inventory allocation and replenishment capabilities), and Dynamics 365 Commerce for its Call Center and POS operations. Highlights from this project included:

  • Implementing Microsoft Dynamics 365 Call Center
  • Integrations between the company's eCommerce platform and Dynamics 365
  • Integrations between several 3PLs, and implementing Distributed Order Management (DOM)
  • Implementing modern retail processes like buy-online, pickup in-store
  • Giving planners a perpetual inventory view
  • Migrating the company's retail stores to Modern Point of Sale (MPOS) in Dynamics 365 Commerce
  • Sunrise 365 Supply Chain and Retail provided advanced inventory allocation and replenishment capabilities

Looking Ahead

Today, this luggage brand is poised to take off with Dynamics 365 and Sunrise. By bringing its operations onto a single platform, the company now enjoys true omnichannel capabilities, fully automated processes, and a comprehensive view of inventory that makes planning and replenishment a breeze. Using Dynamics 365 and Sunrise 365 on Azure is enabling strategic goals for the brand, such as:

  • Expanding into new sales channels like B2B
  • Opening more retail stores in new markets around the world
  • Scaling operations without costly infrastructure investments
  • Quickly deploying new functionality within its ERP and retail systems, thanks to continuous updates in Dynamics 365

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