Visual Comfort lets the customer experience shine with Dynamics 365

Microsoft Story

Sunrise Technologies helps Visual Comfort streamline operations, enhance customer service, and plan for scalable growth using Dynamics 365

Visual Comfort & Co., a leading luxury lighting designer and manufacturer, is renowned for its high-quality products and collaborations with top designers. With an extensive range of chandeliers, lamps, and outdoor fixtures, Visual Comfort caters to architects, interior designers, and discerning customers through 56 showrooms and a robust online store.

CUSTOMER PROFILE

Customer: Visual Comfort & Co. manufactures and distributes high-end lighting solutions, catering to designers, builders, and individuals via its B2C channel.

Industry: Consumer goods, Home furnishings, Retail

Region(s): United States

Products and services: Dynamics 365 Finance, Dynamics 365 Supply Chain, Dynamics 365 Commerce, Power BI

SITUATION

As the company grew through acquisitions and expanded its direct-to-consumer business, its legacy IT systems struggled to keep up with operational complexity. The lack of a unified platform led to fragmented data, inefficiencies, and challenges in meeting the high customer service expectations of the luxury market. Visual Comfort’s growth revealed major operational pain points, including:

  • Fragmented systems: The company’s IT landscape included disconnected platforms, creating data silos and inaccuracies.
  • Limited inventory visibility: Sales teams struggled to provide real-time updates on product availability, delaying orders and affecting customer satisfaction.
  • Inefficient processes: Manual and cumbersome workflows slowed operations, from checkout to inventory management.
  • Growth constraints: Visual Comfort’s existing infrastructure couldn’t support its expanding business model or the complexity of its global supply chain.
  • These challenges impacted internal operations and customer experiences, making it difficult for Visual Comfort to maintain its competitive edge.

SOLUTION

To address these issues, Visual Comfort partnered with Sunrise Technologies to implement a unified solution centered on Microsoft Dynamics 365.

Sunrise deployed Dynamics 365 Finance and Supply Chain Management, seamlessly integrating it with Visual Comfort’s existing systems for manufacturing and wholesale processes. The Sunrise team consolidated product and customer data into a single platform, providing real-time visibility across all operations—from showrooms to warehouses to online sales.

This solution also replaced outdated manual processes with automated workflows, enhancing efficiency and accuracy at every stage of the business.

OUTCOME

Visual Comfort is now positioned for scalable growth while enhancing its customer experience. Since implementing Dynamics 365, Visual Comfort has improved order fulfillment, real-time inventory visibility, and customer service. Automated workflows have streamlined operations, reduced delays, and optimized its supply chain.

“With rapid growth in showrooms, Visual Comfort needed a platform to scale and meet high-end clientele expectations. Dynamics 365 provided the experience and scalability we sought. Selecting the right partner became critical, and Sunrise’s focus on business outcomes and top management oversight throughout the project was a game-changer for our successful implementation.”

Bhavya Desai—Chief Technology Officer, Visual Comfort & Co.