Cosmetics

COMPLEX COSMETICS CHALLENGES, SIMPLIFIED WITH SUNRISE

In the cosmetics and personal care industry, staying ahead of shifting consumer trends, clean beauty standards, and strict regulatory requirements is no small feat. With a unified Microsoft Dynamics 365 ERP and CRM platform, implemented by the experts at Sunrise, you’ll have the tools to manage every aspect of your business. From cosmetic manufacturing and product formulation tracking to ensuring full regulatory compliance and traceability with standards like INCI, FDA, and EU regulations, Dynamics 365 supports your operational needs at every level. You’ll gain real-time visibility across all inventory and sales channels, while integrated marketing and commerce tools enable personalized customer engagement and stronger brand loyalty. And because Microsoft Dynamics 365 is built for global scale, it supports multicurrency and multilanguage operations with ease. Whether you're producing skincare, makeup, haircare, or wellness products, Sunrise helps you streamline processes, enhance quality control, and deliver better brand experiences from concept to consumer.

Get a Single View with Supply Chain Management

  • Plan and execute batch production with lot and expiry date tracking.

  • Optimize ingredient sourcing with vendor performance tracking.

  • Forecast demand with AI-based tools and adjust production accordingly.

  • Monitor quality control at every stage of the manufacturing process.

  • Respond quickly to changes in demand, supply disruptions, or recalls.

Four different colored lip glosses next to each other.
Perfect your Product Development and Compliance

  • Track product formulas, raw ingredients, and testing results across batches.

  • Manage INCI listings, SDS documentation, and country-specific compliance.

  • Speed up product development with integrated R&D and launch workflows.

  • Ensure regulatory compliance with FDA, EU, and other global standards.

  • Maintain full traceability from raw material to finished goods.

Swatch of skin foundation.
Everything Everywhere All at Once

  • Unify inventory across DTC, retail, and wholesale channels.

  • Enable real-time stock visibility and fulfillment tracking.

  • Automate promotions, bundling, and seasonal product drops.

  • Integrate with eCommerce platforms, marketplaces, and POS systems.

  • Offer personalized experiences across web, mobile, and in-store touchpoints.

A dropper bottle.
Win and Keep Customers with CRM

  • Build dynamic customer journeys based on behaviors and preferences.

  • Launch targeted campaigns based on purchase history and product usage.

  • Sync marketing activities with product availability and sales goals.

  • Support loyalty programs and subscription models.

  • Analyze customer feedback to inform new product development.

A blush compact.

WHAT YOU GET WITH DYNAMICS 365 FOR COSMETICS (A LOT, BY THE WAY)

The most successful cosmetics and personal care brands know that differentiation comes from visibility, agility, and customer focus. In the past, achieving this meant bolting together multiple systems for supply chain, sales, and finance. Now, all you need to transform your business is Microsoft Dynamics 365 and Sunrise 365®. It’s hard to believe you can have it all, innovation, integration, and insight, without the usual cost and complexity. Believe it!

By choosing Microsoft Dynamics 365 for Cosmetics, implemented by Sunrise, you’re not just getting a comprehensive ERP, CRM, and BI solution built for beauty and distribution operations, you’re gaining unmatched industry expertise, best practices, and global support that make this the last business management platform your brand will ever need.

IS YOUR BRAND BIGGER THAN COSMETICS?

Our distribution experience with Dynamics 365 spans a wide range of industries:

READY TO TAKE THE NEXT STEPS WITH DYNAMICS 365 AND SUNRISE?

Contact us today to schedule a quick chat about your project,
or sign up below to see a demo!