3 must-have tools for surviving the next crisis in retail

3 Must-Have Tools for Surviving the Next Crisis in Retail

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Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Release Validation Assurance services fact sheet

Release Validation Assurance Services Fact Sheet

Automatic updates can make system maintenance a lot easier…but integrations to third-party apps or customizations can occasionally cause a few hiccups. Don’t take on all the work of testing and validating each Dynamics 365 release alone. Our Global Support team can work with you to set up an automated testing schedule that covers your company’s key processes, extensions, integrations, and third-party apps. Download the RVAS fact sheet to learn more.

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

The power of a connected future: Where your customer and the supply chain meet

The Power of a Connected Future: Where Your Customer and the Supply Chain Meet

What does your supply chain and customer experience have in common? Quite a bit!
The faster you can make business decisions regarding supply, production, discounts, and more, the more edge you have over your competition. But as an industry veteran, you know that is far more easier said than done.
Retail and CPG insiders understand just how complex, expensive, and risky it can be to embark on a business systems replacement project. Especially when it comes to satisfying your brand’s promise and customer satisfaction. Don’t go it alone. Check out our Connected Future eBook for insight and inspiration on how a unified cloud solution helps you achieve seamless, future-proof operations.

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

2021 omnichannel and fulfillment benchmark survey

2021 Omnichannel and Fulfillment Benchmark Survey

A Retail TouchPoints research report.

“Omnichannel retail” can have several meanings. Are you talking about keeping a consistent product assortment across channels? Enabling buy-anywhere-return-anywhere scenarios? Streamlining the shopping journey?

No matter what your goals are for omnichannel, these concepts all have one thing in common: they can be very difficult to implement and maintain with the wrong technology.

Sunrise contributed to Retail TouchPoints’ 2021 Omnichannel and Fulfillment Benchmark survey, which features responses from over one hundred retail executives on their plans as the industry as a whole transitions out of the “crisis mode” of the past two years.

Key takeaways:

  • More than half of respondents will continue to offer COVID-19-era sales tactics like phone and text ordering and virtual appointments
  • Customer acquisition and retention is top of mind for retailers in recovery
  • Over sixty percent of respondents consider omnichannel fulfillment a critical brand strategy
  • Physical stores are evolving from just one touchpoint to key fulfillment locations
  • Retail store staff are taking on more product picking and fulfillment tasks as more brands pivot to omnichannel

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Forrester: The digital commerce imperative

Forrester: The Digital Commerce Imperative

Seventy-six percent of retail and CPG decision-makers agree that improving digital commerce capabilities is their most urgent business priority. Yet for many organizations running on legacy or disparate systems, this goal is far out of reach. Microsoft commissioned Forrester to evaluate how retail and CPG companies are approaching digital commerce improvements today. In this thought leadership report, read key insights about the state of the retail and CPG industries in a post-pandemic world, and how technology leaders plan to invest to make true unified commerce a reality, such as:

  • Uniting data across disparate systems to create a single source of truth
  • Increasing resiliency in the supply chain
  • Securing businesses against cyber attacks

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Experiential retail: PI apparel spotlight

Experiential Retail: PI Apparel Spotlight

Now is the time for forward-thinking retailers to win consumers’ hearts and loyalty, once again, as we readapt to this post-COVID era.  Together, we have an opportunity to reinvent the customer shopping experience and rely on data more than ever to ensure a seamless purchase experience for consumers and for store associates. In this spotlight presentation, join Brittany Coleman, Sunrise Technologies’ Industry Account Manager, and Sheila Bothwell, Retail & Consumer Goods Industry Leader, US Corporate Business at Microsoft, for a discussion on the power and limitations of data. Together they will share insights on how to meaningfully differentiate your customer shopping experience, by reviewing:

  • Mapping the customer journey and path to purchase in a cookie-less world
  • Delivering a data-driven personalized customer experience across channels
  • Empowering Store Associates by providing a balance of relationship management and clienteling
  • Leveraging backend data to deliver a seamless, front-end experience

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

DynamicsCon session: Logic apps in D365

DynamicsCon Session: Logic Apps in D365

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Fraud in the COVID-19 era

Business Fraud During COVID-19

How organizations can fight fraud, even as it runs rampant during the pandemic

The Catfish. The Reject. Attack of the Bots. These aren’t upcoming horror movies – they’re examples of fraud scams experienced by consumers and businesses alike. In the US alone, consumers lost $246 million from online shopping fraud in 2020, according to the FTC. For businesses, the threat is even greater: omni-channel brands and retailers are constantly at risk of data breaches and organized retail crimes.

Fraudsters take advantage of outdated legacy systems and security loopholes, which in turn damages a brand’s reputation, sometimes permanently. Hacked eCommerce sites and stolen payment card numbers are some of the primary reasons customers walk away from brands.

Battling fraud can feel futile. But advancements in AI and machine learning can help organizations be more proactive about securing data and spotting patterns of fraudulent behavior. Let’s look at some examples of fraud, what consumers are worried about, and what a business can do to secure its brand and protect its reputation.

All Industries Report an Increase in Fraudulent Behavior

According to a report from the Association of Certified Fraud Examiners, 79 percent of respondents have observed an increase in fraud since the beginning of the COVID-19 pandemic. 90 percent of respondents anticipate that this trend will continue well into 2021. Specific types of fraud cited were malware and ransomware attacks and credit card fraud. For brands and retailers, credit card and payment fraud, both by individuals and organized retail criminals, is an urgent issue.

Retail and eCommerce fraud can manifest in several different ways:

Catfishing: bad actors will contact a company’s customer service department and manipulate employees, usually with a sad or sympathetic story, into waiving fees or giving them discounts or free products.

Bots: Automated attacks by hackers can acquire customer data, including credit card numbers, or take over accounts. Bots may also scoop up large quantities of limited-edition products, shutting out real customers. Especially for brands, ordering large quantities of goods and selling them on resale markets dilutes its reputation.

Inside jobs: Employee collusion in either stealing products, or helping outsiders abuse a company’s return and exchange policy.

However, all of these types of con jobs have something in common: a data trail. An organization can use that data to its advantage, with the right tools.

Consumer Fears Drive Fraud Protection

According to a report from Experian, 74 percent of consumers said security was the most important factor when deciding to engage with a business online. Consumers lose billions of dollars every year to credit card theft, hacked accounts, and phishing scams. And it’s only gotten worse: with the onset of the COVID-19 pandemic in early 2020, eCommerce shopping skyrocketed, along with scams like account takeover (a fraudster gaining access to a user’s online account and making unauthorized purchases or stealing credit card numbers).

Bad actors like Bargain Bear are an example of an organized crime ring dedicated to online fraud. There are many ways gangs like Bargain Bear perpetrate scams – content abuse, like stealing trademarks and product images to use on shady websites, exploiting security flaws in eCommerce sites to steal customer account information and credit card numbers, or using a brand’s eCommerce site as a testing ground for stolen credit cards.

Even just the perception of fraud can turn customers away. Forget about the financial losses – the impact to a brand’s reputation from this kind of behavior can be ruinous.

Be Proactive

So, what can organizations do to combat fraud? Experts recommend taking a three-pronged approach:

Assess risk: Review data from the past six to eight months for suspicious patterns of transactions, unusual behavior, or other anomalies.

Invest in anti-fraud technology: If you’ve already invested in fraud analytics or cybercrime monitoring projects, great. Otherwise, it’s time to assess your options — especially for high-volume businesses like online retail. Fraud protection technology can be an important safeguard for the brand.

Monitor remote work: The sudden shift to working from home for many industries has opened security gaps. Inappropriate security roles can create loopholes that unethical employees can abuse. Companies’ remote workers who are under pressure to perform, combined with the stresses of working from home and the pandemic, can be prone to making more mistakes. Checking in more often is important, since red flags for fraudulent activity from employees may go unnoticed while working from home.

How Companies Can Mitigate Fraud Losses

In the past, fraud used to be securely within finance’s domain. But today, it impacts an entire organization. Customer service, retail, IT, and eCommerce professionals must work with their organization’s finance team to gain a complete picture of the systems security landscape. Tools like Microsoft Fraud Protection can protect both users and organizations from bad actors and fraudulent activity. With Fraud Protection, adaptive AI technology continuously learns through advanced machine learning and a unique connected knowledge graph to spot suspicious account activity, transactions, bots, and consumer behavior in real time.

Start Your Journey with Sunrise Today!

 Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.

Demos and guided tours of Microsoft Dynamics 365

Microsoft Dynamics 365 Demos and Guided Tours

Start your business transformation

You’re looking for a solution to move your business into the future.
Consider Dynamics 365.

Dynamics 365 Overview: What makes this solution different from the rest…

Part of what makes Dynamics 365 so unique for businesses is that it tears down application silos, and connects everything together. This solution will help save your organization time and money, and will scale with you as your business grows. See for yourself! Please let us know if we can help answer questions.

Now, See Dynamics 365 in Action...

UNIFIED: Financials, Operations, Customer Engagement

ADAPTABLE: Industry Specific, Customizable, Flexible

…And How it's a Perfect Fit for Your Industry

See how to solve the common challenges faced by consumer brands, manufacturers, and distributors:

  • Product variations
  • Multiple channels
  • Scarce goods allocation

The race to become a cloud retailer is fierce. See what a modern and delightful experience looks like in the cloud:

  • Cloud point of sale
  • Retail replenishment
  • Intelligent supply chain

NATIVE ECOMMERCE DEMO

FRAUD PROTECTION

CUSTOMER INSIGHTS

Dynamics 365 has Something for Everyone

No matter what your role is within your organization, Dynamics 365 has functionality to make your life easier and your work more efficient.  If you’d like a tailored demo experience, or to see Sunrise’s exclusive solutions for supply chain and retail, contact us.

There was no question when we selected Dynamics 365. Global supply chain, finance, omni-channel functionality — it was all there right out of the box. Selecting Sunrise was just as easy. We really liked their structured implementation approach and are completely confident in their ability to deliver on-time and on-budget.

Kevin Sonney — Vice President of Global Technology, 5.11 Tactical
Industries
Laser-like Focus and Years of Experience

Our industry experts have been working with companies like yours for years. Solving complex global, omni-channel, supply chain problems takes skill and know-how. Invite us to help advise and guide you to your best industry solution.

Get Your Money's Worth

Save time and gain instant value when you deploy Microsoft Dynamics 365 with Sunrise industry extensions. Contact us today to ask questions or discuss next steps of how to start your project.

Leveraging technology to build a resilient supply chain: A framework for fashion, apparel and footwear companies

Leveraging Technology to Build a Resilient Supply Chain: A Framework for Fashion, Apparel and Footwear Companies

Enjoy this talk from Annie Graziani, Sunrise’s fashion expert, from PI Apparel’s Spotlight session on Supply Chain Transparency and Visibility.

Let’s face it: legacy fashion supply chains are broken. In the wake of the COVID-19 pandemic, it’s become apparent that new models are needed to create a more secure, sustainable, and resilient future for fashion and apparel brands. In this talk, Annie discusses some of the challenges and opportunities inherent in today’s fashion landscape.

Start Your Journey with Sunrise Today!

Whether you’re exploring your options for new business platforms, or ready to get started, we are trusted business partners for some of the world’s most well-known brands. With over 25 years of experience with the Microsoft stack, we can help you understand all the capabilities Microsoft has to offer.