Allstar Builds Brands

Allstar Innovations, renowned for bringing inventive products to market, specializes in transitioning ideas from “concept to consumer” across major retailers like Walmart and Target. With a portfolio that includes household names like Hanes Hosiery, Snuggie, Magic Mesh, and more, Allstar has built a reputation for its “As Seen On TV” brands and partnerships with large retail chains. Owned by private equity firm Windsong Global, Allstar continues to expand its consumer reach while remaining focused on scaling and efficiency.

CUSTOMER PROFILE

Customer: Allstar Innovations transforms ideas from “concept to consumer” across major retailers like Walmart and Target. With a portfolio that includes household names like Snuggie, Magic Mesh, and Hanes Hosiery, Allstar has built a reputation for its “As Seen On TV” brands and partnerships with large retail chains.

Industry: Consumer packaged goods

Region(s): North America

Products and services:
Dynamics 365 Finance
Dynamics 365 Supply Chain
Sunrise 365 Supply Chain and Retail Solution
Sunrise Global Support

SITUATION

Allstar Innovations sells consumer products to major retailers like Target and Walmart, while also partnering with inventors to bring new products to market. As part of its aggressive growth strategy, Allstar acquires and manages multiple brands—such as Hanes Hosiery—each with unique operational needs.

However, this fast-paced expansion put immense pressure on Allstar’s aging infrastructure. Their existing systems struggled to handle the complexity of managing diverse product lines across large-scale retail networks. The lack of a unified data platform made it difficult to maintain operational efficiency, especially as the company ventured into new verticals and product categories.

One of the biggest pain points was inventory allocation—ensuring the right product reached the right customer at the right time. Manual processes were slowing down order fulfillment and creating operational risk. Allstar needed a modern ERP solution that could automate key functions, streamline inventory and order management, and support future acquisitions without adding complexity.

 

SOLUTION

Allstar turned to Sunrise Technologies as a trusted partner to take over and complete a previously stalled implementation of Microsoft Dynamics 365 for the Hanes Hosiery brand. From there, Sunrise expanded the project to bring all of Allstar’s brands onto a single, scalable platform.

Leveraging Microsoft Dynamics 365 Finance and Supply Chain, Sunrise implemented its Sunrise 365 Supply Chain and Retail Solution, providing Allstar with a powerful cloud-based ERP system. Key capabilities—such as automated order release and soft allocation—replaced manual workflows, helping the team manage complex inventory scenarios with ease and accuracy.

 

OUTCOME

With Sunrise and Dynamics 365 in place, Allstar Innovations has dramatically improved operational efficiency. The automation of inventory allocation and order release eliminated time-consuming manual processes, enabling faster, more accurate fulfillment.

By consolidating operations on a single ERP platform, Allstar now has a strong foundation for growth—one that supports both organic expansion and new acquisitions. The partnership with Sunrise allowed Allstar to move beyond operational bottlenecks and focus on what they do best: launching, growing, and scaling innovative consumer brands.