Skincare brand Deciem chose Dynamics 365 and Sunrise to fuel its next stage of growth

Deciem's in-house team of biochemists develop luxury-grade skincare formulations and offer them to consumers without the typical markup. So it was only natural that Deciem stakeholders chose Sunrise to implement Dynamics 365 without all the cost and complexity.

Founded in 2013 in Toronto, Canada, Deciem develops, manufactures, and distributes skincare products. While its cult-favorite skincare brand The Ordinary is probably its most well-known, Deciem also sells products through several other brands including Chemistry, Hylamide, and NIOD. But when Deciem became a victim of its own success, its leaders began to look for more scalable solutions.

Starting from its roots as a small DTC brand, Deciem's founding team had built the company using spreadsheets, Quickbooks, and smaller niche solutions. As Deciem grew from a small, primarily eCommerce-driven brand, it started selling products in major retailers like Sephora and Ulta. After experiencing a surge in demand, the company began looking for a business that could support its operations throughout North America, Europe, and Asia; and fulfill the complex supply chain requirements as a brand that both manufactured and distributed products. Microsoft Dynamics 365 Finance and Supply Chain provided Deciem with scalable, modern platform that will last a lifetime. Sunrise Technologies' Sunrise 365 Supply Chain and Retail Solution equipped Deciem with industry-specific functionality to make planning a beautiful experience.