North Carolina racing company chooses Sunrise for legacy AX support and Dynamics 365 upgrade
CUSTOMER PROFILE
Customer: Hendrick Motorsports
Industry: Auto racing and manufacturing
Region(s): North America
Products and services:
Dynamics 365 Finance
Dynamics 365 Supply Chain
Sunrise Global Support
Hendrick Motorsports originally selected Sunrise Technologies as its Microsoft partner to support an existing Microsoft Dynamics AX 2012 deployment and extend the system's value with business intelligence and ongoing support.
After several successful years on AX 2012—and with the solution approaching its Microsoft end of life—Hendrick’s stakeholders partnered with Sunrise to upgrade to Microsoft Dynamics 365. Today, this championship-winning NASCAR organization is live on Dynamics 365 and continues to work with Sunrise on transformative projects, including new warehouse and manufacturing operations.
Ongoing Innovation with Dynamics 365
When Hendrick was awarded a major government contract to produce military-grade Infantry Squad Vehicles (ISVs), it needed to rapidly scale its operations. This expansion involved standing up a new warehouse and production facility before the building was even complete. Hendrick turned to Sunrise to design and implement a flexible, high-performance solution using Advanced Warehousing in Microsoft Dynamics 365 Supply Chain Management.
Sunrise delivered a robust warehousing and production system that included cluster picking and custom mobile app extensions to streamline execution on the warehouse floor. Despite the complexity of launching during facility construction, Hendrick successfully met every production and outbound shipping goal from day one. The solution now supports Hendrick’s growing government manufacturing division and sets the foundation for continued growth.
Company History
Since 1984, Hendrick Motorsports has earned a record 11 car owner championships in NASCAR’s premier division, the Sprint Cup Series. This North Carolina based company fields 4 teams and their well-known drivers are Jimmie Johnson, Jeff Gordon, Kasey Kahne, and Dale Earnhardt, Jr. The company's goal is to win races and championships, all while improving their speed and providing benefits for sponsor partners and long term stability for employees.
With 430,000 square feet of workspace, Hendrick Motorsports spans 140 acres across Cabarrus and Mecklenburg counties. Owner Rick Hendrick's original race shop overlooks a state-of-the-art facility housing more than 600 employees and featuring complete engine- and chassis-building areas to support the four full-time Chevrolet teams in NASCAR’s elite Sprint Cup Series.
In May 2012, Rick Hendrick became just the second owner to reach the 200-win milestone in the Sprint Cup Series. He currently is second on NASCAR's all-time Cup victories list (1949-present) and leads all owners in modern-era wins (1972-present). His teams have won at least one Cup-level race each season since 1986 – the longest active streak – and averaged more than 10 points-paying wins annually over the last decade (2005-14).
