Jenson USA offers more than 30,000 items for the cycling enthusiast, available online and at retail locations in Corona and Riverside, California. Since 1994, the company has earned a loyal following by living its mission: to be the best company for customers to buy from, for vendors to sell to, and for employees to work for.

Jenson’s digital transformation began with upgrading from on-premise Microsoft Dynamics AX to Dynamics 365 Finance and Operations to reduce infrastructure costs and gain cloud flexibility. Later, they added Dynamics 365 Sales to centralize customer relationship data and improve cross-functional collaboration.

Today, Jenson USA runs a fully integrated ERP and CRM solution on the Microsoft cloud (including Finance, Supply Chain, Commerce, and Customer Engagement) all tailored to the needs of a fast-paced, multichannel retailer.

New Capabilities for Omnichannel Support

Jenson turned to Sunrise once again to enhance its customer service experience using Dynamics 365 Omnichannel for Customer Service. The goal: go live before peak holiday demand without disrupting operations.

With guidance from Sunrise's Global Support division, Jenson deployed omnichannel support in under 40 hours. New capabilities include:

  • Live chat, SMS, phone, and email integration
  • A unified agent experience with knowledge base access
  • Automated routing and case tracking for faster resolution

With omnichannel functionality in place, Jenson is able to deliver responsive, consistent service across channels—empowering its internal teams and delighting customers.

The Power of a Unified Platform

Jenson USA’s full solution includes:

  • Dynamics 365 Finance and Supply Chain Management for inventory, purchasing, and operations
  • Sunrise 365® industry extensions to optimize retail replenishment and supply chain processes
  • Custom business workflows across ERP and CRM
  • Real-time business intelligence with Power BI
  • Omnichannel Customer Service to meet customer expectations across every touchpoint

Sunrise brings decades of experience in consumer products and retail to the relationship, along with deep platform knowledge as a global Microsoft Cloud Solutions Provider.

With a scalable foundation and a trusted technology partner, Jenson USA continues to raise the bar for customer service, retail performance, and operational efficiency.