About

The company is a global leader in licensed sports merchandise, offering a wide range of officially licensed apparel, accessories, and collectibles for fans of major sports leagues like the NFL, NBA, MLB, NHL, NCAA, and more. It caters to sports enthusiasts by providing jerseys, hats, memorabilia, and home décor. Operating both online and through various retail partnerships, the company allows customers to support their favorite teams and athletes with high-quality, authentic merchandise.

Situation

As the company grew rapidly, the need for stronger internal controls and more flexible processes became critical. It was essential to maintain regulatory compliance while managing expansion. To meet these challenges, the company selected Dynamics 365 Finance to transform its finance and accounting operations. This strategic choice not only solved immediate issues but also laid a strong foundation for future growth, operational efficiency, and potential acquisitions.

Solution

Sunrise implemented Dynamics 365 Finance, starting with the company’s US headquarters with further deployments at its UK and Japan divisions. A complex project, highlights included integrations with more than a dozen systems, critical data migrations, process documentation and re-engineering, user training, and bringing eCommerce orders and payments, wholesale, dropship purchase orders, and EDI invoices into Dynamics 365.

Outcome

Today the company is live on Dynamics 365 Finance and continues to rely on the system to support its acquisition strategy. Throughout the company’s past several years of growth, team members credit Dynamics, Sunrise and its methodology for allowing for rapid decision-making at a detailed and high level, making it easy to incorporate future acquisitions into the new system.