CUSTOMER PROFILE

Customer: Murdoch’s Ranch & Home Supply is a Montana-based retailer providing farm, ranch, and outdoor gear to hardworking customers across the Midwest. With 40 stores and two distribution centers, Murdoch’s serves its customers friendly service and a wide range of products for work and life.

Industry: Retail

Region(s): United States

Products and services:
Dynamics 365 Finance and Supply Chain
Dynamics 365 Commerce (Retail)
Dynamics 365 Advanced Warehouse
Power BI
Power Apps
Power Automate

Across the Midwest, where farmers, ranchers, and outdoor enthusiasts shop for essential supplies, Murdoch’s Ranch & Home Supply has built its reputation on friendly service and an incredible variety of products — from apparel and tools to livestock feed and even live animals. Founded in 1994 in Bozeman, Montana, Murdoch’s has grown to over 40 retail locations and two distribution centers, serving customers with everything they need to fuel their work and passions. But as Murdoch’s footprint expanded, its legacy ERP system struggled to keep pace, creating an urgent need for a modern, scalable solution.

Challenges:

Murdoch’s rapid growth exposed the limitations of its aging, on-premises ERP platform. Financial processes were fragmented, month-end reporting was slow, and gaining accurate inventory visibility across stores and distribution centers was increasingly difficult. Promotions and loyalty programs were hard to manage, point-of-sale functionality was outdated, and rolling out technology updates to stores was cumbersome and time-consuming. Murdoch’s leadership knew they needed a flexible, cloud-based solution to unify operations, improve efficiency, and enable future growth.

 

Solution

After considering ERP solutions from SAP and Oracle, Murdoch’s selected Microsoft Dynamics 365 Finance, Supply Chain Management, and Commerce — a solution perfectly aligned with their goals for operational agility and long-term scalability. Partnering with Sunrise Technologies, Murdoch’s leveraged Sunrise’s disciplined project methodology to drive a successful multi-phase implementation across all 40 retail locations and two distribution centers.

Highlights of the Dynamics 365 solution included:

  • Centralized financial management and faster month-end close
  • Real-time inventory visibility across stores and DCs
  • Flexible promotion and loyalty program management
  • Modern, intuitive POS system improving the checkout experience
  • Cloud-based infrastructure enabling seamless hardware and software updates

Outcome

Murdoch’s Ranch & Home Supply has realized remarkable results since going live on Dynamics 365:

Operational Resilience: The business never skipped a beat — processing over $1 million in sales on their first day of go-live, and generating over 3,000 purchase orders, 150,000 sales orders, and 15,000 transfer orders within the first 10 days.

Increased Efficiency: Centralized financial processes, real-time inventory visibility, and efficient handheld device usage improved operations across the board.

Enhanced Customer Experience: A modern POS and flexible promotions allowed for faster transactions and more personalized offers.

Scalability for Growth: With Phase 1 complete, Murdoch’s quickly launched Phase 2 to enhance their Unified Commerce strategy—including advanced eCommerce integration, Distributed Order Management (DOM), new buy/ship/return capabilities, and omnichannel customer engagement.

Thanks to Sunrise’s proven project methodology and Microsoft Dynamics 365, Murdoch’s Ranch & Home Supply now has a modern retail platform that supports its mission of serving customers with excellence—while laying a solid foundation for future expansion and innovation.