Across the Midwest, where farmers, ranchers, and outdoor enthusiasts seek supplies and gear to fuel their livelihoods and passions, Murdoch's Ranch & Home Supply stands as a trusted source of supplies. Founded in 1994 with its first store in Bozeman, MT, Murdoch's has become synonymous with friendly service and a diverse range of offerings. However, as the company expanded, it faced challenges with its outdated on-premises ERP system, prompting a search for a more agile and scalable solution.
After evaluating options from industry giants like SAP and Oracle, Murdoch's leadership found the perfect fit in Microsoft Dynamics 365. The flexibility, scalability, security, and innovation offered by Dynamics 365 aligned seamlessly with Murdoch's vision for growth.
Today, Murdoch's is live on Dynamics 365 Finance, Supply Chain, and Commerce in 40 retail stores and two distribution centers. Benefits of the new ERP platform include:
- Centralized finance capabilities: Dynamics 365 centralized data, significantly speeding up month-end processes and ensuring accurate reporting.
- Inventory visibility: Dynamics 365 Supply Chain Management provided live inventory-on-hand and sales data from stores, making forecasting and ordering more accurate.
- Flexible promotions and loyalty programs: The system effortlessly accommodated a multitude of promotions, empowering Murdoch's to tailor offers and discounts to customer preferences.
- Improved checkout experience: With a modern and intuitive POS system, cashiers enjoyed enhanced functionality, faster service, and simplified training.
- Efficient hardware usage: Handheld Android devices streamlined operations, reducing costs and improving efficiency.
- Cloud-based operational control: Cloud-based solutions facilitated easy hardware updates and software rollouts, enhancing store start-up and operational control.
"Sunrise’s disciplined process towards ERP implementations was absolutely critical in our successful outcome. The company’s culture leads to a large team of folks who are invested in supporting your success. It’s rare in software to find folks who really want to dig in and work to solve your technology challenges like Sunrise does."
Chris Odegard, Chief Merchandising Officer, Murdoch's
CHALLENGES
- Lack of supply chain visibility across the global sourcing network
- Challenging multi-channel inventory optimization problem
- Time consuming and manual fabric management
- Lack of flexibility to run the growing international business
- Multiple unreliable custom legacy ERP solutions that could not scale
SOLUTION
- Microsoft Dynamics AX offered an integrated financial and supply chain solution within a single platform
- Consolidated multiple legal entities on a single instance of Microsoft Dynamics AX
- Microsoft Dynamics AX offered a strong road map to the cloud with Dynamics 365
- Sunrise offered a strong blend of product expertise and apparel industry solutions that would maximize value
BENEFITS
- A global experience, with one system across all locations
- Reduced IT costs from consolidating multiple business applications under a single global ERP platform
- Improved inter-company operations with full financials and supply chain run in one platform across more than 50 legal entities around the world
- Boosted inventory turns from 20% to 30% and increased fill rates from 5% to 10% with an intuitive multi-channel inventory planning solution
- Realized double-digit growth for the first time in history