Hendrick Motorsports originally selected Sunrise Technologies as its Microsoft partner to support an existing Microsoft Dynamics AX 2012 deployment and extend the system’s value with business intelligence and ongoing support.
After several successful years on AX 2012—and with the solution approaching its Microsoft end of life—Hendrick’s stakeholders partnered with Sunrise to upgrade to Microsoft Dynamics 365. Today, this championship-winning NASCAR organization is live on Dynamics 365 and continues to work with Sunrise on transformative projects, including new warehouse and manufacturing operations.
Customer: Hendrick Motorsports
Industry: Auto racing and manufacturing
Region(s): North America
Products and services: Dynamics 365 Finance, Dynamics 365 Supply Chain Sunrise Global SupportWhen Hendrick was awarded a major government contract to produce military-grade Infantry Squad Vehicles (ISVs), it needed to rapidly scale its operations. This expansion involved standing up a new warehouse and production facility before the building was even complete. Hendrick turned to Sunrise to design and implement a flexible, high-performance solution using Advanced Warehousing in Microsoft Dynamics 365 Supply Chain Management.
Sunrise delivered a robust warehousing and production system that included cluster picking and custom mobile app extensions to streamline execution on the warehouse floor. Despite the complexity of launching during facility construction, Hendrick successfully met every production and outbound shipping goal from day one. The solution now supports Hendrick’s growing government manufacturing division and sets the foundation for continued growth.
By centralizing operations on Dynamics 365 and automating critical workflows, the company’s team members now have more time to focus on meaningful client interactions. Dynamics 365 Customer Service and Sales creates a comprehensive CRM platform, providing a 360-degree view into client cases and providers’ activities. Power Platform and Azure delivered a scalable solution for a highly specialized business case, ensuring that this healthcare services provider can still deliver the same high-quality client care as the business grows.
