Founded in 1924, Hooker Furniture Corporation is a Virginia-based home furnishings company that designs, imports, manufactures and markets residential household furniture products. The company operates primarily in two segments, casegoods and upholstered furniture, sold through independent furniture stores, specialty retailers, department stores, catalog, eCommerce, and national/regional chains. Hooker Furniture needed a scalable ERP solution with configure-to-order capabilities to grow its multi-brand furniture business. Microsoft Dynamics 365 combined with Sunrise industry expertise delivered the solution. Additionally, to further its mission of "one voice" to the customer, Hooker chose to implement Dynamics 365 for Customer Service. This provides its representatives with a full suite of options to better assist clients across every brand.

• Disparate ERP systems in three divisions increasing IT costs
• Lack of financial consolidation and visibility across divisions
• Inability to present multiple brands as a single cohesive business to the customer
• Lack of inventory visibility of components, work in process and finished goods across 14 sites
• Inability to configure products to meet customer's unique demand
• Support team unable to access centralized view of account and ticket information

• Microsoft Dynamics 365 offered an integrated financial and supply chain solution within a single platform
• Consolidated multiple legal entities on a single instance of Microsoft Dynamics 365
• Microsoft Dynamics 365 offered a strong cloud solution with longevity and security
• Managing support through Dynamics 365 offered greater visibility, case management capabilities, and enhanced reporting
• Sunrise offered a strong blend of product expertise and apparel industry solutions that would maximize value

• A global experience, with one system across all locations and reduced IT costs
• Improved manufacturing efficiency and quality 
• Inventory visibility of components, work in process, and finished goods across six sites
• Improved materials planning, inventory management, and cost analysis
• Consolidated financials across all divisions with a more accurate picture of product margins and advanced landed cost management
• Configure-to-order capabilities to meet the customers' unique demand
• Improved measurement and analytic capabilities for support personnel

Hooker Furniture, one of the largest publicly-traded furniture companies in North America, embarked on a multi-year ERP project in 2010—internally branded as “Horizon” with the slogan, “Destination: One.” Hooker Furniture had acquired several furniture companies, each with its own legacy ERP system, and lacked visibility and continuity across the company. The company needed a single solution that would allow all divisions to optimize their unique process while still operating as one company, with ‘one voice to the customer’.

Sunrise deployed Microsoft Dynamics 365 to run full financials and supply chain for the case goods and upholstery operations, including several different sourcing models, manufacturing, shop floor control, warehousing, product configurations, and an eCommerce integration with Hooker's online furniture brand, Homeware. The project also added the H Contact division and integrated with a new forecasting system.

Sunrise assisted with Go Lives in North America and Asia across multiple brands, including Hooker Furniture, Sam Moore, and Bradington-Young to complete the One Company vision. Microsoft Dynamics 365 runs Hooker's full financials and supply chain, including manufacturing, shop floor control, warehouse, product configurations, and eCommerce integration with the online brand, Homeware. Dynamics 365 for Customer Service was also implemented to give the Hooker support team a more unified view of customer tickets and help requests, better case management, and better reporting capabilities.

With the power of Microsoft Dynamics 365 and the furniture industry experience of Sunrise Technologies, Hooker Furniture was able to achieve tangible benefits across multiple divisions.