Innovation on display

Madix has over 50 years of experience in solving retailers' merchandising and design challenges. A leader in the store fixtures industry, Madix works with brands and retailers across the U.S. to manufacture and provide shelving, lighting, and displays. Known for its excellent customer service, Madix prides itself on maintaining long-term relationships with its customers. And with customers spanning nearly every retail segment from big-box stores to specialty retailers to convenience stores, consumers encounter Madix’s work daily.

Part of Madix’s long-term strategy involved deepening its existing customer relationships to open new opportunities, streamlining the operations of its sales teams, and integrating siloed data to present a complete and accurate portrait of the customer. After a strong envisioning session with Sunrise, Madix decision-makers were sold on Dynamics 365 Sales, as well as Customer Service, Marketing, and Customer Voice, earning the Madix business over other leading competitors including Salesforce.

Madix kicked off its Dynamics 365 project, the goal was to elevate the customer experience. But Madix's implementation went far beyond the scope of just customer service, improving processes within nearly every division of the business. Read Madix's case study below to learn how the company is automating processes and streamlining workflows from customer service to engineering and accounting

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