
Renfro Brands
Global sock manufacturer with local roots chooses Sunrise and Dynamics 365
Rebranding for the Future
As the world's largest sock company, Renfro Brands had outgrown its legacy AS400 systems. It was time to reset, refresh, and prepare the company for its next century of growth. Renfro leaders needed an ERP solution that could unify its global business processes and a partner that understood the complexities of multi-country, multi-entity apparel and textile manufacturing. Microsoft Dynamics 365 offered integrated finance and supply chain capabilities on a single platform. Sunrise Technologies' industry solution, Sunrise 365 Supply Chain, offered essential planning and allocation functions. Together, both solutions created the perfect blend of scalability and functionality to support Renfro Brands for a lifetime.
Company Profile
The undisputed connoisseurs of socks, Renfro Brands is the world's leading designer, manufacturer, and marketer of socks and legwear. Founded in 1921 in Mt. Airy, North Carolina as Renfro Hosiery Mills, today Renfro Brands offers unmatched capabilities in manufacturing, innovation, and brand stewardship. As the company celebrates its 100-year anniversary, Renfro Brands is a global organization with over 5,000 employees and locations in the United States, Europe, and Asia.
Webinar with AAFA
The American Apparel and Footwear Association hosted a panel discussion with Renfro' CIO and leaders from Sunrise and Microsoft on the company's Dynamics 365 implementation and digital transformation. Topics include the driving factors that led Renfro's leaders to replace their ERP system, how the project changed the company's operations, and insights into selecting a trusted service provider.