Rebranding for the Future
As the world's largest sock company, Renfro Brands had outgrown its legacy AS400 systems. It was time to reset, refresh, and prepare the company for its next century of growth. Renfro leaders needed an ERP solution that could unify its global business processes and a partner that understood the complexities of multi-country, multi-entity apparel and textile manufacturing. Microsoft Dynamics 365 offered integrated finance and supply chain capabilities on a single platform. Sunrise Technologies' industry solution, Sunrise 365 Supply Chain, offered essential planning and allocation functions. Together, both solutions created the perfect blend of scalability and functionality to support Renfro Brands for a lifetime.
The undisputed connoisseurs of socks, Renfro Brands is the world's leading designer, manufacturer, and marketer of socks and legwear. Founded in 1921 in Mt. Airy, North Carolina as Renfro Hosiery Mills, today Renfro Brands offers unmatched capabilities in manufacturing, innovation, and brand stewardship. As the company celebrates its 100-year anniversary, Renfro Brands is a global organization with over 5,000 employees and locations in the United States, Europe, and Asia.