Champion Industries, Inc. Chooses Microsoft Dynamics AX and Sunrise Technologies to Enhance Business Processes

Jan 12, 2005

Sunrise Technologies, Inc. a leading consulting services company and a reseller of powerful business solutions, announced today that it has completed a software license sale to Champion Industries Inc., an industry leader for dependable commercial dishwashing equipment.

Champion Industries Inc., also located in Winston-Salem, NC, is a part of the ALI Group. The ALI Group is an international food service equipment company based in Milan, Italy. Champion has been providing commercial dishwashing equipment to customers such as restaurants chains, large hospitals, hotels, schools, correction facilities and in-flight caterers for more than 100 years. Champion Industries Inc. manufactures undercounter models for smaller applications, as well as, complete automated washing systems for larger foodservice operations.

Sunrise is a Microsoft Certified Partner and reseller of Microsoft Business Solutions – Axapta (MBS Axapta), a powerful and flexible enterprise resource planning (ERP) solution.

Champion Industries Inc. selected MBS Axapta and Sunrise Technologies to improve its efficiency across all of its business processes and advance its information technology environment. Jack O’Connor, Director of Planning and Technology says “We believe that Axapta is the most cost effective, full featured ERP system in the market today. We will install Axapta in Winston-Salem as well as at Moyer Diebel Limited, our Canadian facility. We look forward to the partnership with Sunrise and are eager to implement Axapta to reap the benefits for many years.”

MBS Axapta is a highly scalable and flexible system that gives a competitive advantage to mid-market manufacturers. Bill Forsyth, Southeast Area General Manager of Microsoft Business Solutions, emphasizes the benefits that Champion Industries, Inc. will gain from the software. “Microsoft is proud to offer Champion Industries a completely integrated ERP framework with broad and advanced functionality that can help streamline key business processes and improve efficiencies throughout their organization. Coupled with the expertise of Sunrise Technologies, we expect the implementation will be a huge success.”

John Pence, the President and founder of Sunrise Technologies comments; “We are extremely pleased to add Champion Industries to our growing customer base for MBS Axapta. We are also looking forward to creating a “showcase” implementation in our home town of Winston-Salem, NC.”